E-commerce Platforms from a Customer Perspective
(2020) BUSN09 20201Department of Business Administration
- Abstract
- The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. This research hypothesizes (I) a positive impact of CPV on CS, (II) of CS on CL, and (III) a mediating role of CS in the relationship between CPV and CL.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9011639
- author
- Wörmer, Henrike LU and Schrader, Asja Sophie LU
- supervisor
- organization
- course
- BUSN09 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- e-commerce platforms, customer perceived value, customer satisfaction, customer loyalty
- language
- English
- id
- 9011639
- date added to LUP
- 2020-07-08 11:44:47
- date last changed
- 2020-07-08 11:44:47
@misc{9011639, abstract = {{The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. This research hypothesizes (I) a positive impact of CPV on CS, (II) of CS on CL, and (III) a mediating role of CS in the relationship between CPV and CL.}}, author = {{Wörmer, Henrike and Schrader, Asja Sophie}}, language = {{eng}}, note = {{Student Paper}}, title = {{E-commerce Platforms from a Customer Perspective}}, year = {{2020}}, }