Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

E-commerce Platforms from a Customer Perspective

Wörmer, Henrike LU and Schrader, Asja Sophie LU (2020) BUSN09 20201
Department of Business Administration
Abstract
The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. This research hypothesizes (I) a positive impact of CPV on CS, (II) of CS on CL, and (III) a mediating role of CS in the relationship between CPV and CL.
Please use this url to cite or link to this publication:
author
Wörmer, Henrike LU and Schrader, Asja Sophie LU
supervisor
organization
course
BUSN09 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
e-commerce platforms, customer perceived value, customer satisfaction, customer loyalty
language
English
id
9011639
date added to LUP
2020-07-08 11:44:47
date last changed
2020-07-08 11:44:47
@misc{9011639,
  abstract     = {{The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. This research hypothesizes (I) a positive impact of CPV on CS, (II) of CS on CL, and (III) a mediating role of CS in the relationship between CPV and CL.}},
  author       = {{Wörmer, Henrike and Schrader, Asja Sophie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{E-commerce Platforms from a Customer Perspective}},
  year         = {{2020}},
}