Att bibehålla och utveckla konkurrensfördelar under en svart svan: En fallstudie om Kiviks Musteri
(2020) FEKH19 20201Department of Business Administration
- Abstract
- Purpose: The purpose of the study is to look at how a company with its risks spread across different industries is working to strengthen its operations in relation to the progress of a global crisis, in this case Covid-19. As the purpose of this study, we have chosen to relate to the company's perceived strengths in relation to crisis management and how this crisis management can help maintain and develop both existing and new competitive advantages.
Methodology: The study was conducted with an abductive approach. With this kind of approach, the ambition is to establish certain conclusions that can serve as a starting point for further research in the area. In addition, semi-structured interviews were conducted with people from the... (More) - Purpose: The purpose of the study is to look at how a company with its risks spread across different industries is working to strengthen its operations in relation to the progress of a global crisis, in this case Covid-19. As the purpose of this study, we have chosen to relate to the company's perceived strengths in relation to crisis management and how this crisis management can help maintain and develop both existing and new competitive advantages.
Methodology: The study was conducted with an abductive approach. With this kind of approach, the ambition is to establish certain conclusions that can serve as a starting point for further research in the area. In addition, semi-structured interviews were conducted with people from the management team at Kiviks Musteri, which acted as the business case of the study.
Theoretical perspectives: The study is based on the theories The Resource Based View and Crisis Management. The two theories are put in relation to one another, with the aim of examining how companies manage their competitive advantages during an ongoing crisis. This leads to the following question: How does a company work to maintain and develop competitive advantages during an ongoing crisis?
Empirical foundation: During the conduct of the interviews, five perceived competitive advantages are revealed at Kiviks Musteri. These competitive advantages are: The Apple, Geography, Organization, Brand and Employees and Company culture. In addition, Innovation and Network Relations as well as a number of factors that deal with crisis management at Kiviks Musteri are also presented.
Conclusions: The case study of Kiviks Musteri, shows that the company lacks sustainable competitive advantages, as defined by Barney. That is, a resource must be valuable, rare, nonsubstitutable and non-imitable. One thing that is clear, however, is that Kiviks Musteri has a number of perceived competitive advantages that they actively work with to maintain market shares. They further continue to do so, under the tough conditions that Covid-19 has brought. (Less) - Abstract (Swedish)
- Syfte: Syftet med studien är att titta på hur ett företag med sina risker spridda över olika branscher arbetar med att förstärka sin verksamhet i förhållande till framfarten av en global kris, i detta fall Covid-19. För denna studiens genomförande har vi valt att förhålla oss till företagets upplevda styrkor i förhållande till krishantering och hur denna krishantering kan hjälpa till att bibehålla och utveckla såväl existerande som nya konkurrensfördelar.
Metod: Studien har genomförts med en abduktiv ansats. Med hjälp av denna typ av ansats är förhoppningen att fastställa vissa slutsatser som kan fungera som en start för vidare forskning i området. Utöver detta har semistrukturerade intervjuer genomförts med personer från... (More) - Syfte: Syftet med studien är att titta på hur ett företag med sina risker spridda över olika branscher arbetar med att förstärka sin verksamhet i förhållande till framfarten av en global kris, i detta fall Covid-19. För denna studiens genomförande har vi valt att förhålla oss till företagets upplevda styrkor i förhållande till krishantering och hur denna krishantering kan hjälpa till att bibehålla och utveckla såväl existerande som nya konkurrensfördelar.
Metod: Studien har genomförts med en abduktiv ansats. Med hjälp av denna typ av ansats är förhoppningen att fastställa vissa slutsatser som kan fungera som en start för vidare forskning i området. Utöver detta har semistrukturerade intervjuer genomförts med personer från ledningsgruppen hos Kiviks Musteri som agerat fallföretag under studiens genomförande.
Teoretiska perspektiv: Studien utgår från teorierna The Resource Based View samt krishantering. Dessa teorier sätts i förhållande till varandra med avsikten att undersöka hur företag hanterar sina konkurrensfördelar under en rådande kris. Detta utmynnar i följande frågeställning: Hur arbetar ett företag med att bibehålla och utveckla konkurrensfördelar under en pågående kris?
Empiri: Under genomförandet av intervjuerna framkommer fem upplevda konkurrensfördelar hos Kiviks Musteri. Dessa konkurrensfördelar är: Äpplet, Geografi, Organisation, Varumärket och De anställda och Företagskulturen. Utöver detta redogörs även för Innovation och Nätverksrelation samt ett antal faktorer som behandlar krishantering hos Kiviks Musteri.
Resultat: Fallstudien av Kiviks Musteri kan vi konstatera att företaget saknar varaktiga konkurrensfördelar utifrån Barneys definition. Det vill säga att en resurs ska vara värdefull, sällsynt, ej substituerbar och ej imiterbar. Något som dock är tydligt är att Kiviks Musteri har flertalet upplevda konkurrensfördelar som de aktivt arbetar med för att bibehålla marknadsandelar. Detta även under de tuffa förhållanden som Covid-19 fört med sig. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9012480
- author
- Andersson, Christoffer LU ; Grälls, Maja LU ; Güler, Onur Uno LU and Göransson, Alexandra LU
- supervisor
- organization
- course
- FEKH19 20201
- year
- 2020
- type
- M2 - Bachelor Degree
- subject
- keywords
- The Resource Based View, Krishantering, Kiviks Musteri, Hållbara konkurrensfördelar, Covid-19.
- language
- Swedish
- id
- 9012480
- date added to LUP
- 2020-07-28 12:35:20
- date last changed
- 2020-07-28 12:35:20
@misc{9012480,
abstract = {{Purpose: The purpose of the study is to look at how a company with its risks spread across different industries is working to strengthen its operations in relation to the progress of a global crisis, in this case Covid-19. As the purpose of this study, we have chosen to relate to the company's perceived strengths in relation to crisis management and how this crisis management can help maintain and develop both existing and new competitive advantages.
Methodology: The study was conducted with an abductive approach. With this kind of approach, the ambition is to establish certain conclusions that can serve as a starting point for further research in the area. In addition, semi-structured interviews were conducted with people from the management team at Kiviks Musteri, which acted as the business case of the study.
Theoretical perspectives: The study is based on the theories The Resource Based View and Crisis Management. The two theories are put in relation to one another, with the aim of examining how companies manage their competitive advantages during an ongoing crisis. This leads to the following question: How does a company work to maintain and develop competitive advantages during an ongoing crisis?
Empirical foundation: During the conduct of the interviews, five perceived competitive advantages are revealed at Kiviks Musteri. These competitive advantages are: The Apple, Geography, Organization, Brand and Employees and Company culture. In addition, Innovation and Network Relations as well as a number of factors that deal with crisis management at Kiviks Musteri are also presented.
Conclusions: The case study of Kiviks Musteri, shows that the company lacks sustainable competitive advantages, as defined by Barney. That is, a resource must be valuable, rare, nonsubstitutable and non-imitable. One thing that is clear, however, is that Kiviks Musteri has a number of perceived competitive advantages that they actively work with to maintain market shares. They further continue to do so, under the tough conditions that Covid-19 has brought.}},
author = {{Andersson, Christoffer and Grälls, Maja and Güler, Onur Uno and Göransson, Alexandra}},
language = {{swe}},
note = {{Student Paper}},
title = {{Att bibehålla och utveckla konkurrensfördelar under en svart svan: En fallstudie om Kiviks Musteri}},
year = {{2020}},
}