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Strategic Actions in Response to Uncertainty

Elomaa, Miika LU and Nord, Jonatan LU (2020) IBUH19 20201
Department of Business Administration
Abstract
The purpose of this thesis was to identify the strategic actions taken by multinational firms in the banking and automotive industries in response to Brexit, complementing the development of Brexit-based literature. A secondary purpose was to present the actions’ relation to previous theoretical and categorical models concerning strategy, facilitating a categorical model for further instances of similar uncertainty. After an extensive external analysis consisting of news articles and company publications, empirical industry-specific categories were proposed. Utilizing theories and previous models, these categories were further developed into common, more theoretical categories. These four categories, named “Stay put”, ”Plan and prepare”,... (More)
The purpose of this thesis was to identify the strategic actions taken by multinational firms in the banking and automotive industries in response to Brexit, complementing the development of Brexit-based literature. A secondary purpose was to present the actions’ relation to previous theoretical and categorical models concerning strategy, facilitating a categorical model for further instances of similar uncertainty. After an extensive external analysis consisting of news articles and company publications, empirical industry-specific categories were proposed. Utilizing theories and previous models, these categories were further developed into common, more theoretical categories. These four categories, named “Stay put”, ”Plan and prepare”, “Move” and “Alternate” are proposed to enable more general conclusions regarding strategy under political uncertainty. Suggestions for further research include additional industries, further effects and future cases to be observed in a similar context. (Less)
Please use this url to cite or link to this publication:
author
Elomaa, Miika LU and Nord, Jonatan LU
supervisor
organization
course
IBUH19 20201
year
type
M2 - Bachelor Degree
subject
keywords
Brexit, banking industry, car industry, strategy, uncertainty
language
English
id
9014352
date added to LUP
2020-06-23 14:33:52
date last changed
2020-06-23 14:33:52
@misc{9014352,
  abstract     = {{The purpose of this thesis was to identify the strategic actions taken by multinational firms in the banking and automotive industries in response to Brexit, complementing the development of Brexit-based literature. A secondary purpose was to present the actions’ relation to previous theoretical and categorical models concerning strategy, facilitating a categorical model for further instances of similar uncertainty. After an extensive external analysis consisting of news articles and company publications, empirical industry-specific categories were proposed. Utilizing theories and previous models, these categories were further developed into common, more theoretical categories. These four categories, named “Stay put”, ”Plan and prepare”, “Move” and “Alternate” are proposed to enable more general conclusions regarding strategy under political uncertainty. Suggestions for further research include additional industries, further effects and future cases to be observed in a similar context.}},
  author       = {{Elomaa, Miika and Nord, Jonatan}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Strategic Actions in Response to Uncertainty}},
  year         = {{2020}},
}