Time to change: Analyzing the leadership’s challenges that affect the stakeholders’ co-creation of sense during organizational changes
(2020) SKOM12 20201Department of Strategic Communication
- Abstract (Swedish)
- In change management, approaches to handle change have been broader discussed, from a ‘top-down’ outdated method to a ‘bottom-up’ inclusive model.
Scholars have discussed the advantages of having an inclusive model which is re-lated to the directional flow of change communication. Nevertheless, leaders still struggle with the implementation of this model due to several factors that affect their change communication choices. In the meanwhile, stakeholders are still wait-ing for their opinions, concerns and suggestions to be listened in regards of change. And stakeholders will make the sense of what is going on with other stakeholders during change situations. This research aims to investigate the challenges that the leadership need to take... (More) - In change management, approaches to handle change have been broader discussed, from a ‘top-down’ outdated method to a ‘bottom-up’ inclusive model.
Scholars have discussed the advantages of having an inclusive model which is re-lated to the directional flow of change communication. Nevertheless, leaders still struggle with the implementation of this model due to several factors that affect their change communication choices. In the meanwhile, stakeholders are still wait-ing for their opinions, concerns and suggestions to be listened in regards of change. And stakeholders will make the sense of what is going on with other stakeholders during change situations. This research aims to investigate the challenges that the leadership need to take into account to communicate change that affect the stake-holders’ co-creation of sense during changes implementation. By using the 'bottom-up' approach as a starting point, the stakeholder theory, sensemaking process as a belief or action-driven and with a social constructivism lens, an analysis is carried out in order to unveil the constraints and challenges of change. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9014631
- author
- Lara Del Cid, Diana LU
- supervisor
- organization
- course
- SKOM12 20201
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- change communication, change management, stakeholder theory, social constructivism, sensemaking.
- language
- English
- id
- 9014631
- date added to LUP
- 2021-02-01 09:12:07
- date last changed
- 2021-02-01 09:12:07
@misc{9014631, abstract = {{In change management, approaches to handle change have been broader discussed, from a ‘top-down’ outdated method to a ‘bottom-up’ inclusive model. Scholars have discussed the advantages of having an inclusive model which is re-lated to the directional flow of change communication. Nevertheless, leaders still struggle with the implementation of this model due to several factors that affect their change communication choices. In the meanwhile, stakeholders are still wait-ing for their opinions, concerns and suggestions to be listened in regards of change. And stakeholders will make the sense of what is going on with other stakeholders during change situations. This research aims to investigate the challenges that the leadership need to take into account to communicate change that affect the stake-holders’ co-creation of sense during changes implementation. By using the 'bottom-up' approach as a starting point, the stakeholder theory, sensemaking process as a belief or action-driven and with a social constructivism lens, an analysis is carried out in order to unveil the constraints and challenges of change.}}, author = {{Lara Del Cid, Diana}}, language = {{eng}}, note = {{Student Paper}}, title = {{Time to change: Analyzing the leadership’s challenges that affect the stakeholders’ co-creation of sense during organizational changes}}, year = {{2020}}, }