The Conquest of YouTube: Counter-Ideological Strategies In A New Digital Left
(2020) GNVM03 20201Department of Gender Studies
- Abstract
- Over the last few years, the user-generated video-sharing online platform YouTube has been recognized by the academia as well as mainstream media as an arena for predominately rightwing political content, and radicalizing far-right extremism in particular.
This thesis introduces and explores the construction of a new digital left in the left-wing phenomenon LeftTube on YouTube. Through using critical feminist discourse analysis, it examines counter-ideological strategies to alt-right beliefs on gender and sexuality in 21 videos by the four popular content creators within the community. It analyses counter-speech tactics and alternatives to far-right constructions of masculinity as well as the possibilities of left-wing politics in the... (More) - Over the last few years, the user-generated video-sharing online platform YouTube has been recognized by the academia as well as mainstream media as an arena for predominately rightwing political content, and radicalizing far-right extremism in particular.
This thesis introduces and explores the construction of a new digital left in the left-wing phenomenon LeftTube on YouTube. Through using critical feminist discourse analysis, it examines counter-ideological strategies to alt-right beliefs on gender and sexuality in 21 videos by the four popular content creators within the community. It analyses counter-speech tactics and alternatives to far-right constructions of masculinity as well as the possibilities of left-wing politics in the online community, concluding that LeftTube can be understood as a left-wing critical knowledge project adapted to an online audience to promote leftist feminist perspectives with emancipatory goals. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9015408
- author
- Saarela, Noah
- supervisor
- organization
- course
- GNVM03 20201
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- LeftTube, Online activism, Right and Left (Politics), Feminism, Gender, Onlineaktivism, Höger och Vänster (Politik), Genus
- language
- English
- id
- 9015408
- date added to LUP
- 2020-06-25 08:43:14
- date last changed
- 2020-06-25 08:43:14
@misc{9015408, abstract = {{Over the last few years, the user-generated video-sharing online platform YouTube has been recognized by the academia as well as mainstream media as an arena for predominately rightwing political content, and radicalizing far-right extremism in particular. This thesis introduces and explores the construction of a new digital left in the left-wing phenomenon LeftTube on YouTube. Through using critical feminist discourse analysis, it examines counter-ideological strategies to alt-right beliefs on gender and sexuality in 21 videos by the four popular content creators within the community. It analyses counter-speech tactics and alternatives to far-right constructions of masculinity as well as the possibilities of left-wing politics in the online community, concluding that LeftTube can be understood as a left-wing critical knowledge project adapted to an online audience to promote leftist feminist perspectives with emancipatory goals.}}, author = {{Saarela, Noah}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Conquest of YouTube: Counter-Ideological Strategies In A New Digital Left}}, year = {{2020}}, }