Making sense of Sustainability-oriented Innovations in the Front-End of Innovation
(2020) ENTN39 20201Department of Business Administration
- Abstract
- Title: Making sense of Sustainability-oriented Innovations in the Front-End of Innovation - A single case study on the role of organizational sensemaking for decision-making in the front-end of innovation
Research Question: How is the decision-making in Front-End of Innovation (FEI) for Sustainability-oriented innovation (SOI) influenced by an organization’s sensemaking to engage in SOI ideas?
Methodology: This qualitative study was conducted with a single case study design and followed a predominantly inductive approach with deductive elements. A case company within the FMCG industry was used as the context for this research and cases in the form of radical and incremental sustainability-oriented innovation (SOI) projects within... (More) - Title: Making sense of Sustainability-oriented Innovations in the Front-End of Innovation - A single case study on the role of organizational sensemaking for decision-making in the front-end of innovation
Research Question: How is the decision-making in Front-End of Innovation (FEI) for Sustainability-oriented innovation (SOI) influenced by an organization’s sensemaking to engage in SOI ideas?
Methodology: This qualitative study was conducted with a single case study design and followed a predominantly inductive approach with deductive elements. A case company within the FMCG industry was used as the context for this research and cases in the form of radical and incremental sustainability-oriented innovation (SOI) projects within this case company were analyzed. Moreover, a control group of conventional innovation cases was included. Data collection was conducted through semi-structured interviews and the analysis consisted of a within-case analysis to present the identified causal relations between organizational sensemaking and decision-making, followed by a cross-case analysis to determine the similarities and differences between cases. A grounded theory model was built to demonstrate the findings.
Theoretical perspective: This study builds the bridge between the two research areas ‘FEI for SOI’ and ‘Organizational sensemaking’, drawing on previous literature within corporate sustainability, organizational sensemaking and decision-making in FEI. The purpose is to outline what organizational sensemaking for SOI in FEI constitute of and how it influences the decision-making in FEI.
Conclusion: The concluding findings and contributions from this study are: (1) Internal project drivers connected to performance are reflecting the organization’s motivation to engage in corporate sustainability activities including SOI. (2) Internal project drivers connected to performance, internally and/or externally-driven motivation together with belief/action-driven-process of sensemaking constitutes organizational sensemaking in FEI and is part of why an organization engage in SOI. (3) Organizational sensemaking constituting of the elements in the previous point influences if the decision-making in FEI is rational- or intuition-driven. (4) Type of innovation in terms of radical versus incremental is a determining influencing factor for type of decision-making in FEI for SOI and moreover related to the type of external project driver. (5) The organization’s sustainability vision is an influencing factor for organizational sensemaking and decision-making in FEI for SOI. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9015825
- author
- Lundberg, Clara LU and Arif, Maria LU
- supervisor
- organization
- course
- ENTN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Corporate Sustainability, Front-End of Innovation, Sustainability-oriented Innovation, Organizational Sensemaking, Decision-making, Motivation
- language
- English
- id
- 9015825
- date added to LUP
- 2020-06-25 16:05:02
- date last changed
- 2020-06-25 16:05:02
@misc{9015825,
abstract = {{Title: Making sense of Sustainability-oriented Innovations in the Front-End of Innovation - A single case study on the role of organizational sensemaking for decision-making in the front-end of innovation
Research Question: How is the decision-making in Front-End of Innovation (FEI) for Sustainability-oriented innovation (SOI) influenced by an organization’s sensemaking to engage in SOI ideas?
Methodology: This qualitative study was conducted with a single case study design and followed a predominantly inductive approach with deductive elements. A case company within the FMCG industry was used as the context for this research and cases in the form of radical and incremental sustainability-oriented innovation (SOI) projects within this case company were analyzed. Moreover, a control group of conventional innovation cases was included. Data collection was conducted through semi-structured interviews and the analysis consisted of a within-case analysis to present the identified causal relations between organizational sensemaking and decision-making, followed by a cross-case analysis to determine the similarities and differences between cases. A grounded theory model was built to demonstrate the findings.
Theoretical perspective: This study builds the bridge between the two research areas ‘FEI for SOI’ and ‘Organizational sensemaking’, drawing on previous literature within corporate sustainability, organizational sensemaking and decision-making in FEI. The purpose is to outline what organizational sensemaking for SOI in FEI constitute of and how it influences the decision-making in FEI.
Conclusion: The concluding findings and contributions from this study are: (1) Internal project drivers connected to performance are reflecting the organization’s motivation to engage in corporate sustainability activities including SOI. (2) Internal project drivers connected to performance, internally and/or externally-driven motivation together with belief/action-driven-process of sensemaking constitutes organizational sensemaking in FEI and is part of why an organization engage in SOI. (3) Organizational sensemaking constituting of the elements in the previous point influences if the decision-making in FEI is rational- or intuition-driven. (4) Type of innovation in terms of radical versus incremental is a determining influencing factor for type of decision-making in FEI for SOI and moreover related to the type of external project driver. (5) The organization’s sustainability vision is an influencing factor for organizational sensemaking and decision-making in FEI for SOI.}},
author = {{Lundberg, Clara and Arif, Maria}},
language = {{eng}},
note = {{Student Paper}},
title = {{Making sense of Sustainability-oriented Innovations in the Front-End of Innovation}},
year = {{2020}},
}