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Sustainable Travel Mode Incentives in a Professional Service Firm: Case Study of the Consultancy ENGINEERING Gruppe Deutschland

Strassen, Mara Katharina LU and Müller-Harboe, Leah LU (2020) BUSN09 20201
Department of Business Administration
Abstract
A growing number of firms are voluntarily starting to implement measures with the aim to reduce their corporate greenhouse gas emissions. This paper analyses sustainable travel mode incentives for the case of a travel-intensive professional service firm. The aim is to evaluate the relationship between hierarchical status and travel intensity, and the effectiveness of incentivising employees using multiple incentive strategies. To achieve this purpose, an exploratory mixed method approach was adopted in form of a semi-structured interview and a quantitative survey which was distributed among all employees of the case study firm ENGINEERING. The two hypotheses for this study build on a literature review and ground in Agency Theory to offer a... (More)
A growing number of firms are voluntarily starting to implement measures with the aim to reduce their corporate greenhouse gas emissions. This paper analyses sustainable travel mode incentives for the case of a travel-intensive professional service firm. The aim is to evaluate the relationship between hierarchical status and travel intensity, and the effectiveness of incentivising employees using multiple incentive strategies. To achieve this purpose, an exploratory mixed method approach was adopted in form of a semi-structured interview and a quantitative survey which was distributed among all employees of the case study firm ENGINEERING. The two hypotheses for this study build on a literature review and ground in Agency Theory to offer a wide theoretical base. Our findings suggest a medium statistically significant dependency of the hierarchical status and travel intensity, and the effectiveness of sustainable travel incentives. However, when controlling for age and gender no significant dependency was found for hierarchical status and incentive effectiveness. Moreover, no significant dependency was detected when using gender as a control variable for the dependency of travel intensity and incentive effectiveness. The results offer case study specific implications as well as generalisable suggestions for similarly structured firms. This paper offers a first contribution to advance the knowledge on incentivising sustainable travel behaviour in the context of a PSF. (Less)
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author
Strassen, Mara Katharina LU and Müller-Harboe, Leah LU
supervisor
organization
course
BUSN09 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Agency Theory, Sustainable Travel Modes, Sustainability Incentives, Business Travel, Commuting, Professional Service Firm, Hierarchical Status, Travel Intensity
language
English
id
9016536
date added to LUP
2020-07-08 11:45:22
date last changed
2020-07-08 11:45:22
@misc{9016536,
  abstract     = {{A growing number of firms are voluntarily starting to implement measures with the aim to reduce their corporate greenhouse gas emissions. This paper analyses sustainable travel mode incentives for the case of a travel-intensive professional service firm. The aim is to evaluate the relationship between hierarchical status and travel intensity, and the effectiveness of incentivising employees using multiple incentive strategies. To achieve this purpose, an exploratory mixed method approach was adopted in form of a semi-structured interview and a quantitative survey which was distributed among all employees of the case study firm ENGINEERING. The two hypotheses for this study build on a literature review and ground in Agency Theory to offer a wide theoretical base. Our findings suggest a medium statistically significant dependency of the hierarchical status and travel intensity, and the effectiveness of sustainable travel incentives. However, when controlling for age and gender no significant dependency was found for hierarchical status and incentive effectiveness. Moreover, no significant dependency was detected when using gender as a control variable for the dependency of travel intensity and incentive effectiveness. The results offer case study specific implications as well as generalisable suggestions for similarly structured firms. This paper offers a first contribution to advance the knowledge on incentivising sustainable travel behaviour in the context of a PSF.}},
  author       = {{Strassen, Mara Katharina and Müller-Harboe, Leah}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Sustainable Travel Mode Incentives in a Professional Service Firm: Case Study of the Consultancy ENGINEERING Gruppe Deutschland}},
  year         = {{2020}},
}