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The Different Perceptions of Authenticity among Tourists - A Case of the Munich Hofbräuhaus

Pöbl, Cornelia LU (2020) SMMM20 20201
Department of Service Studies
Abstract
Authenticity is known as an essential driving factor for tourists' experiences. Researchers have provided a deep theoretical understanding of authenticity, distinguishing four established approaches: objective authenticity, constructed authenticity, postmodernism view on authenticity and existential authenticity. More recent research initiated examinations on the perceptions of authenticity. The aim of this master thesis is to explore different authenticity perceptions among tourists and provide comprehensive in-depth insights to the extent to which these authenticity perceptions differ. The Munich Hofbräuhaus tavern provides the ideal setting for the investigation as it represents Bavarian tradition and hosts visitors from all over the... (More)
Authenticity is known as an essential driving factor for tourists' experiences. Researchers have provided a deep theoretical understanding of authenticity, distinguishing four established approaches: objective authenticity, constructed authenticity, postmodernism view on authenticity and existential authenticity. More recent research initiated examinations on the perceptions of authenticity. The aim of this master thesis is to explore different authenticity perceptions among tourists and provide comprehensive in-depth insights to the extent to which these authenticity perceptions differ. The Munich Hofbräuhaus tavern provides the ideal setting for the investigation as it represents Bavarian tradition and hosts visitors from all over the world. A qualitative netnographic approach enables a deeper understanding of an individual's subjective perceptions of the Hofbräuhaus experience. The study uncovers the occurrence of all established authenticity approaches among the tourists. It also unveils that a tourist might not embody purely one authenticity approach. Instead for some tourists, the rational approach (object-related) can be supplemented by the existential approach (true-self). These findings contribute to the development of a comprehensive understanding of tourist consumer behavior. (Less)
Please use this url to cite or link to this publication:
author
Pöbl, Cornelia LU
supervisor
organization
course
SMMM20 20201
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Hofbräuhaus, tourist experience, objective authenticity, constructed authenticity, postmodernism, existential authenticity, netnography
language
English
id
9019116
date added to LUP
2020-11-20 10:39:59
date last changed
2020-11-20 10:39:59
@misc{9019116,
  abstract     = {{Authenticity is known as an essential driving factor for tourists' experiences. Researchers have provided a deep theoretical understanding of authenticity, distinguishing four established approaches: objective authenticity, constructed authenticity, postmodernism view on authenticity and existential authenticity. More recent research initiated examinations on the perceptions of authenticity. The aim of this master thesis is to explore different authenticity perceptions among tourists and provide comprehensive in-depth insights to the extent to which these authenticity perceptions differ. The Munich Hofbräuhaus tavern provides the ideal setting for the investigation as it represents Bavarian tradition and hosts visitors from all over the world. A qualitative netnographic approach enables a deeper understanding of an individual's subjective perceptions of the Hofbräuhaus experience. The study uncovers the occurrence of all established authenticity approaches among the tourists. It also unveils that a tourist might not embody purely one authenticity approach. Instead for some tourists, the rational approach (object-related) can be supplemented by the existential approach (true-self). These findings contribute to the development of a comprehensive understanding of tourist consumer behavior.}},
  author       = {{Pöbl, Cornelia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Different Perceptions of Authenticity among Tourists - A Case of the Munich Hofbräuhaus}},
  year         = {{2020}},
}