Did you buy toilet paper?!
(2020) FEKH29 20201Department of Business Administration
- Abstract
- Abstract
Title: Did you buy toilet paper?! - A Thesis on Affective Influence on Consumer Decision-Making in times of COVID-19
Seminar date: 2020-06-03
Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing, Undergraduate Level, 15 credits
Authors: Abbo, Waseem; Mannheimer, Niki; Vasileva, Yana
Supervisor: Jayne Jönsson
Key Words: COVID-19, emotion, affect, consumer decision-making, pandemic, EIC-model
Purpose: The purpose of this thesis is to study how emotions affect consumer decision-making. More specifically, we aim to analyze how the emotions that arise during the prevailing pandemic, namely COVID-19, affects consumer decision-making.
Methodology: This thesis takes on a qualitative... (More) - Abstract
Title: Did you buy toilet paper?! - A Thesis on Affective Influence on Consumer Decision-Making in times of COVID-19
Seminar date: 2020-06-03
Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing, Undergraduate Level, 15 credits
Authors: Abbo, Waseem; Mannheimer, Niki; Vasileva, Yana
Supervisor: Jayne Jönsson
Key Words: COVID-19, emotion, affect, consumer decision-making, pandemic, EIC-model
Purpose: The purpose of this thesis is to study how emotions affect consumer decision-making. More specifically, we aim to analyze how the emotions that arise during the prevailing pandemic, namely COVID-19, affects consumer decision-making.
Methodology: This thesis takes on a qualitative approach, with the interpretivism philosophy used throughout the research. Abductive research approach was implemented as well. Moreover, The empirical findings were based on a focus group with semi-structured questions, which were then transcribed and analysed for themes and categories by using the sort, reduce and argue method.
Theoretical perspectives: The theoretical perspectives used in the thesis, study the impact of emotion on decision-making, as well as motivation.
Empirical foundation: The empirical data used in this study was collected through a semi-structured focus group.
Conclusions: This study found that COVID-19 evoked a variety of emotions; both negative and positive. Some of the emotions were directly evoked by the pandemic, while other emotions were constructed by the social context. Furthermore, the diverse emotions influenced the participants in different ways during the different stages of COVID-19. The study concludes that emotions evoked during COVID-19, as being an internal influence on consumer decision-making, are substantially intertwined with the external influences on consumer decision-making, such as marketing stimuli, government restrictions and social pressure. (Less) - Abstract (Swedish)
- Sammanfattning:
Titel: Köpte du toalettpapper?! - En uppsats om den emotionella påverkan av konsumenters beslutsfattande i tider av COVID-19
Seminariedatum: 2020-06-03
Kurs: FEKH29, Företagsekonomi, Examensarbete i marknadsföring på kandidatnivå, 15 HP
Författare: Abbo, Waseem; Mannheimer, Niki; Vasileva, Yana
Handledare: Jayne Jönsson
Nyckelord: COVID-19, känslor, påverkan, konsumentens beslutsfattande, pandemi, EIC-modellen
Syfte: Syftet med denna studie är att undersöka hur känslor påverkar konsumentens besluttagande. Mer specifikt ämnar denna studie att analysera hur de känslor som uppstår under den rådande pandemin, nämligen COVID-19, påverkar konsumentens beslutstagande.
Metod: Denna studie använder sig av... (More) - Sammanfattning:
Titel: Köpte du toalettpapper?! - En uppsats om den emotionella påverkan av konsumenters beslutsfattande i tider av COVID-19
Seminariedatum: 2020-06-03
Kurs: FEKH29, Företagsekonomi, Examensarbete i marknadsföring på kandidatnivå, 15 HP
Författare: Abbo, Waseem; Mannheimer, Niki; Vasileva, Yana
Handledare: Jayne Jönsson
Nyckelord: COVID-19, känslor, påverkan, konsumentens beslutsfattande, pandemi, EIC-modellen
Syfte: Syftet med denna studie är att undersöka hur känslor påverkar konsumentens besluttagande. Mer specifikt ämnar denna studie att analysera hur de känslor som uppstår under den rådande pandemin, nämligen COVID-19, påverkar konsumentens beslutstagande.
Metod: Denna studie använder sig av kvalitativ forskningsmetod och tillämpar ett interpretivistisk filosofiskt synsätt. En abduktiv forskningsansats har även tillämpats. Vidare har den empiriska datan baserats på fokusgrupp med semistrukturerade frågor, som sedan transkriberades och analyserades för att skapa teman och kategorier med hjälp av sorterings-, reducerings- och argumenteringsmetoden.
Teoretiska perspektiv: De teoretiska perspektiv som använts i studien har för syfte att undersöka känslor, och dess påverkan på beslutstagande. Vidare har teorier för motivation använts.
Empiri: Den empiriska data som använts i studien har samlats in genom en semistrukturerad fokusgrupp.
Slutsats: Denna studie fann att COVID-19 framkallade olika känslor; både negativa och positiva. Vissa av känslorna var direkt framkallade av pandemin, medan andra känslor konstruerades av den sociala kontexten. Dessutom påverkade de olika känslorna deltagarna på olika sätt under de olika stadierna av COVID-19. Studien drar slutsatsen att känslor som framkallades under COVID-19, som påverkade konsumentens beslutsfattande, till exempel marknadsföring, restriktioner från regeringen och grupptryck. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9022167
- author
- Vasileva, Yana LU ; Mannheimer, Niki Rebecca LU and Abbo, Waseem LU
- supervisor
- organization
- alternative title
- Affective Influence on Consumer Decision-Making in times of COVID-19
- course
- FEKH29 20201
- year
- 2020
- type
- M2 - Bachelor Degree
- subject
- keywords
- COVID-19, emotion, affect, consumer decision-making, pandemic, EIC-model
- language
- English
- id
- 9022167
- date added to LUP
- 2020-07-15 12:54:49
- date last changed
- 2020-07-15 12:54:49
@misc{9022167,
abstract = {{Abstract
Title: Did you buy toilet paper?! - A Thesis on Affective Influence on Consumer Decision-Making in times of COVID-19
Seminar date: 2020-06-03
Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing, Undergraduate Level, 15 credits
Authors: Abbo, Waseem; Mannheimer, Niki; Vasileva, Yana
Supervisor: Jayne Jönsson
Key Words: COVID-19, emotion, affect, consumer decision-making, pandemic, EIC-model
Purpose: The purpose of this thesis is to study how emotions affect consumer decision-making. More specifically, we aim to analyze how the emotions that arise during the prevailing pandemic, namely COVID-19, affects consumer decision-making.
Methodology: This thesis takes on a qualitative approach, with the interpretivism philosophy used throughout the research. Abductive research approach was implemented as well. Moreover, The empirical findings were based on a focus group with semi-structured questions, which were then transcribed and analysed for themes and categories by using the sort, reduce and argue method.
Theoretical perspectives: The theoretical perspectives used in the thesis, study the impact of emotion on decision-making, as well as motivation.
Empirical foundation: The empirical data used in this study was collected through a semi-structured focus group.
Conclusions: This study found that COVID-19 evoked a variety of emotions; both negative and positive. Some of the emotions were directly evoked by the pandemic, while other emotions were constructed by the social context. Furthermore, the diverse emotions influenced the participants in different ways during the different stages of COVID-19. The study concludes that emotions evoked during COVID-19, as being an internal influence on consumer decision-making, are substantially intertwined with the external influences on consumer decision-making, such as marketing stimuli, government restrictions and social pressure.}},
author = {{Vasileva, Yana and Mannheimer, Niki Rebecca and Abbo, Waseem}},
language = {{eng}},
note = {{Student Paper}},
title = {{Did you buy toilet paper?!}},
year = {{2020}},
}