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Institutionalizing car sharing in Seoul: Analysis of actors’ strategies to protect a niche from regime environments and to enact institutional change

Jung, Ahra LU (2020) In IIIEE Master Thesis IMEM01 20201
The International Institute for Industrial Environmental Economics
Abstract
The sustainability benefits of car sharing have attracted many city governments. The Seoul Metropolitan Government introduced a car sharing (CS) scheme in 2013 and has been hailed as a pioneer metropolitan city in terms of CS diffusion. However, there was limited understanding of how CS advocates engaged in institutionalizing CS in Seoul. Addressing this, the aim of this study is to describe key strategies, and resources that CS advocates employed in Seoul to shield CS from regime environments as well as the mechanisms used in creating, maintaining, and disrupting institutions. Two theoretical frameworks, namely six regime environments and institutional work, were employed for the case analysis. To gather data, literature review and six... (More)
The sustainability benefits of car sharing have attracted many city governments. The Seoul Metropolitan Government introduced a car sharing (CS) scheme in 2013 and has been hailed as a pioneer metropolitan city in terms of CS diffusion. However, there was limited understanding of how CS advocates engaged in institutionalizing CS in Seoul. Addressing this, the aim of this study is to describe key strategies, and resources that CS advocates employed in Seoul to shield CS from regime environments as well as the mechanisms used in creating, maintaining, and disrupting institutions. Two theoretical frameworks, namely six regime environments and institutional work, were employed for the case analysis. To gather data, literature review and six interviews with a city government official, a municipal district official, and CS corporate managers were conducted. The key results show that government actors play a critical role in changing regulative institutions and establishing infrastructure. On the other hand, there was limited attention given to undermining dominant cultural norms of car ownership among the CS advocates. This study also highlights the importance of policy continuation and policy goal setting. For future research, it is recommended to develop the two theoretical frameworks by exploring how regime dimension becomes a barrier and adopting both deductive and inductive approaches when applying the institutional work framework. (Less)
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author
Jung, Ahra LU
supervisor
organization
course
IMEM01 20201
year
type
H2 - Master's Degree (Two Years)
subject
keywords
car sharing, sharing economy, niche protection, regime environments, institutional work
publication/series
IIIEE Master Thesis
report number
2020:14
ISSN
1401-9191
language
English
id
9025582
date added to LUP
2020-08-05 06:45:32
date last changed
2020-08-06 06:24:43
@misc{9025582,
  abstract     = {The sustainability benefits of car sharing have attracted many city governments. The Seoul Metropolitan Government introduced a car sharing (CS) scheme in 2013 and has been hailed as a pioneer metropolitan city in terms of CS diffusion. However, there was limited understanding of how CS advocates engaged in institutionalizing CS in Seoul. Addressing this, the aim of this study is to describe key strategies, and resources that CS advocates employed in Seoul to shield CS from regime environments as well as the mechanisms used in creating, maintaining, and disrupting institutions. Two theoretical frameworks, namely six regime environments and institutional work, were employed for the case analysis. To gather data, literature review and six interviews with a city government official, a municipal district official, and CS corporate managers were conducted. The key results show that government actors play a critical role in changing regulative institutions and establishing infrastructure. On the other hand, there was limited attention given to undermining dominant cultural norms of car ownership among the CS advocates. This study also highlights the importance of policy continuation and policy goal setting. For future research, it is recommended to develop the two theoretical frameworks by exploring how regime dimension becomes a barrier and adopting both deductive and inductive approaches when applying the institutional work framework.},
  author       = {Jung, Ahra},
  issn         = {1401-9191},
  keyword      = {car sharing,sharing economy,niche protection,regime environments,institutional work},
  language     = {eng},
  note         = {Student Paper},
  series       = {IIIEE Master Thesis},
  title        = {Institutionalizing car sharing in Seoul: Analysis of actors’ strategies to protect a niche from regime environments and to enact institutional change},
  year         = {2020},
}