Moving Mountains - How companies manage consumer barriers and values when promoting use-oriented consumption in Swedish consumer markets
(2020) In IIIEE Master Thesis IMEM01 20201The International Institute for Industrial Environmental Economics
- Abstract
- There is an urgent need to ensure sustainable consumption patterns in western countries such as Sweden. Movements around the world demanding leaders to take action for the survival of our planet also puts pressure on companies to act responsibly. Since consumption patterns are influenced by the decisions made by companies on how to do business the choice of business model can promote or hinder more sustainable practices. Business models, including use-oriented PSS, based on function or access provision to consumers, rather than ownership have emerged in an attempt to meet the needs for reduced environmental impacts without having to decrease consumption levels The aim of the study was to enhance the knowledge on how to successfully... (More)
- There is an urgent need to ensure sustainable consumption patterns in western countries such as Sweden. Movements around the world demanding leaders to take action for the survival of our planet also puts pressure on companies to act responsibly. Since consumption patterns are influenced by the decisions made by companies on how to do business the choice of business model can promote or hinder more sustainable practices. Business models, including use-oriented PSS, based on function or access provision to consumers, rather than ownership have emerged in an attempt to meet the needs for reduced environmental impacts without having to decrease consumption levels The aim of the study was to enhance the knowledge on how to successfully implement use-oriented business models in consumer markets. Gathering up-to-date empirical knowledge on 1) business model characteristics 2) consumer barriers 3) consumer perceived value was considered key. The study was designed as a multi-case study using qualitative methods. The research and data collection followed two main streams, a literature review and an industry review. Primary data was collected through semi-structured interviews with selected practitioners from the seven case companies. The research was successful in gathering information of a contemporary and dynamic transformation and contributed with valuable empirical knowledge to the large body of research on use-oriented PSS. The results show 1) a tendency among companies to mimic business models to facilitate adoption 2) the importance of not neglecting the stickiness of established barriers 3) the tendency towards more focus on values related to self-interest and utilitarian aspects. The result of this study suggests that the strategy for promoting use-oriented consumption models should minimize the need for change of consumer behaviour, lower barriers for trials as much as possible and focus on promoting individual value creation. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9025880
- author
- Borg, Daniel LU
- supervisor
- organization
- course
- IMEM01 20201
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- use-oriented products-service system, barriers for use-oriented PSS, consumer perceived value, retail
- publication/series
- IIIEE Master Thesis
- report number
- 2020:19
- ISSN
- 1401-9191
- language
- English
- id
- 9025880
- date added to LUP
- 2020-08-10 19:34:33
- date last changed
- 2020-08-10 19:34:33
@misc{9025880,
abstract = {{There is an urgent need to ensure sustainable consumption patterns in western countries such as Sweden. Movements around the world demanding leaders to take action for the survival of our planet also puts pressure on companies to act responsibly. Since consumption patterns are influenced by the decisions made by companies on how to do business the choice of business model can promote or hinder more sustainable practices. Business models, including use-oriented PSS, based on function or access provision to consumers, rather than ownership have emerged in an attempt to meet the needs for reduced environmental impacts without having to decrease consumption levels The aim of the study was to enhance the knowledge on how to successfully implement use-oriented business models in consumer markets. Gathering up-to-date empirical knowledge on 1) business model characteristics 2) consumer barriers 3) consumer perceived value was considered key. The study was designed as a multi-case study using qualitative methods. The research and data collection followed two main streams, a literature review and an industry review. Primary data was collected through semi-structured interviews with selected practitioners from the seven case companies. The research was successful in gathering information of a contemporary and dynamic transformation and contributed with valuable empirical knowledge to the large body of research on use-oriented PSS. The results show 1) a tendency among companies to mimic business models to facilitate adoption 2) the importance of not neglecting the stickiness of established barriers 3) the tendency towards more focus on values related to self-interest and utilitarian aspects. The result of this study suggests that the strategy for promoting use-oriented consumption models should minimize the need for change of consumer behaviour, lower barriers for trials as much as possible and focus on promoting individual value creation.}},
author = {{Borg, Daniel}},
issn = {{1401-9191}},
language = {{eng}},
note = {{Student Paper}},
series = {{IIIEE Master Thesis}},
title = {{Moving Mountains - How companies manage consumer barriers and values when promoting use-oriented consumption in Swedish consumer markets}},
year = {{2020}},
}