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Retail Identity Concept for Sudio

Lehto, Samuel (2020) In Diploma work IDEM05 20201
Industrial Design
Abstract
The purpose of the project was prmarily to design an in-store
display for a new product planned to be launched by Sudio, a
Swedish headphone brand, while leaving the brief open to look for
other opportunities as well. The project lead me to research in to
point of sale, branding, and trends that are currently effecting the
near future, as well as analyze Sudio’s brand before making a few
recommendations on designs.

I found issues to address; increasing e-commerce and a decrease
in brick-and-mortar retail (exacerbated by the COVID-19
pandemic) and coherency within Sudio’s brand identity.

The result was two-parted: one in-store display that is coherent
with Sudio’s brand identity, with a lengthened lifecycle in regard
o... (More)
The purpose of the project was prmarily to design an in-store
display for a new product planned to be launched by Sudio, a
Swedish headphone brand, while leaving the brief open to look for
other opportunities as well. The project lead me to research in to
point of sale, branding, and trends that are currently effecting the
near future, as well as analyze Sudio’s brand before making a few
recommendations on designs.

I found issues to address; increasing e-commerce and a decrease
in brick-and-mortar retail (exacerbated by the COVID-19
pandemic) and coherency within Sudio’s brand identity.

The result was two-parted: one in-store display that is coherent
with Sudio’s brand identity, with a lengthened lifecycle in regard
o aesthetics and adaptability, and a digital experience to bolster
the online shopping experience which would help give customers
come closer to a tangible experience in an intangible medium
using augmented reality and interactive animations. (Less)
Please use this url to cite or link to this publication:
author
Lehto, Samuel
supervisor
organization
course
IDEM05 20201
year
type
H2 - Master's Degree (Two Years)
subject
publication/series
Diploma work
report number
ISRN: LUT-DVIDE/ EX--20/50494-SE
other publication id
ISRN
language
English
id
9026525
date added to LUP
2020-08-17 16:13:20
date last changed
2020-09-11 08:45:03
@misc{9026525,
  abstract     = {{The purpose of the project was prmarily to design an in-store
display for a new product planned to be launched by Sudio, a
Swedish headphone brand, while leaving the brief open to look for
other opportunities as well. The project lead me to research in to
point of sale, branding, and trends that are currently effecting the
near future, as well as analyze Sudio’s brand before making a few
recommendations on designs.

I found issues to address; increasing e-commerce and a decrease
in brick-and-mortar retail (exacerbated by the COVID-19
pandemic) and coherency within Sudio’s brand identity.

The result was two-parted: one in-store display that is coherent
with Sudio’s brand identity, with a lengthened lifecycle in regard
o aesthetics and adaptability, and a digital experience to bolster
the online shopping experience which would help give customers
come closer to a tangible experience in an intangible medium
using augmented reality and interactive animations.}},
  author       = {{Lehto, Samuel}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Diploma work}},
  title        = {{Retail Identity Concept for Sudio}},
  year         = {{2020}},
}