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"Of course boys should be boys. No fucking fag nonsense!”

Teichler, Viktoria LU (2020) SMMM20 20201
Department of Service Management and Service Studies
Abstract
Purpose: The objective of this research paper is to explore parents’ perceptions about gender-segregation when it comes to toys for children.

RQ: How is the subject of gender and toys discussed among parents?

Method: A netnographic approach was implemented and the site for data collection was Familjeliv.se. At the site were 10 discussion threads including 1 834 comments analyzed. Discourse was used as an analysis method.

Results: The results of the study indicate that the discussion about gender and toys do not cover the subject of gender and toys. It rather includes greater subjects and problems and becomes a question of being. The results also demonstrate that the perceptions and truths about the subject are presented with... (More)
Purpose: The objective of this research paper is to explore parents’ perceptions about gender-segregation when it comes to toys for children.

RQ: How is the subject of gender and toys discussed among parents?

Method: A netnographic approach was implemented and the site for data collection was Familjeliv.se. At the site were 10 discussion threads including 1 834 comments analyzed. Discourse was used as an analysis method.

Results: The results of the study indicate that the discussion about gender and toys do not cover the subject of gender and toys. It rather includes greater subjects and problems and becomes a question of being. The results also demonstrate that the perceptions and truths about the subject are presented with emotions and research alternately and are communicated through individuals' perceptions of the world. It is also proven that the discussion about the subject have not changed over the last ten years. So, the discourse about gender and toys is always in motion, yet it stands completely still. (Less)
Please use this url to cite or link to this publication:
author
Teichler, Viktoria LU
supervisor
organization
alternative title
A study about gender-segregated toys
course
SMMM20 20201
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Gender, Segregation, Toys, Parents, Familjeliv.se, Discourse
language
English
id
9029831
date added to LUP
2020-11-20 11:04:54
date last changed
2020-11-20 11:04:54
@misc{9029831,
  abstract     = {Purpose: The objective of this research paper is to explore parents’ perceptions about gender-segregation when it comes to toys for children.

RQ: How is the subject of gender and toys discussed among parents?

Method: A netnographic approach was implemented and the site for data collection was Familjeliv.se. At the site were 10 discussion threads including 1 834 comments analyzed. Discourse was used as an analysis method.

Results: The results of the study indicate that the discussion about gender and toys do not cover the subject of gender and toys. It rather includes greater subjects and problems and becomes a question of being. The results also demonstrate that the perceptions and truths about the subject are presented with emotions and research alternately and are communicated through individuals' perceptions of the world. It is also proven that the discussion about the subject have not changed over the last ten years. So, the discourse about gender and toys is always in motion, yet it stands completely still.},
  author       = {Teichler, Viktoria},
  keyword      = {Gender,Segregation,Toys,Parents,Familjeliv.se,Discourse},
  language     = {eng},
  note         = {Student Paper},
  title        = {"Of course boys should be boys. No fucking fag nonsense!”},
  year         = {2020},
}