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A most unusual tool for trading, Youtube.

Radwan, Sharif Khaled LU (2021) NEKH02 20202
Department of Economics
Abstract (Swedish)
Making money quickly and easily is something that most of us would without a doubt want to do. The process of doing this is however harder than most people imagine. YouTube has long been a platform for sharing ideas and creating entertainment content, but is it possible to use this platform to make money on the stock market? The goal of this study is to evaluate if there is a possible relationship between the abnormal returns of the stocks that are recommended on YouTube videos, and the sentiment behind the videos. Using data that measures the sentiment of the stocks that are recommended to the audiences of the channels, several regressions were conducted to test for a relationship. It became evident that such a relationship did not exist.... (More)
Making money quickly and easily is something that most of us would without a doubt want to do. The process of doing this is however harder than most people imagine. YouTube has long been a platform for sharing ideas and creating entertainment content, but is it possible to use this platform to make money on the stock market? The goal of this study is to evaluate if there is a possible relationship between the abnormal returns of the stocks that are recommended on YouTube videos, and the sentiment behind the videos. Using data that measures the sentiment of the stocks that are recommended to the audiences of the channels, several regressions were conducted to test for a relationship. It became evident that such a relationship did not exist. Though this holds true, other findings, such as the individual cases of extreme abnormal returns turned out to be of great interest in this study. This study also faced a few issues that may have had some implications on the models. (Less)
Please use this url to cite or link to this publication:
author
Radwan, Sharif Khaled LU
supervisor
organization
course
NEKH02 20202
year
type
M2 - Bachelor Degree
subject
keywords
YouTube, Regression, Sentiment, Abnormal Returns, Small Cap.
language
English
id
9036780
date added to LUP
2021-03-11 11:52:22
date last changed
2021-03-11 11:52:22
@misc{9036780,
  abstract     = {{Making money quickly and easily is something that most of us would without a doubt want to do. The process of doing this is however harder than most people imagine. YouTube has long been a platform for sharing ideas and creating entertainment content, but is it possible to use this platform to make money on the stock market? The goal of this study is to evaluate if there is a possible relationship between the abnormal returns of the stocks that are recommended on YouTube videos, and the sentiment behind the videos. Using data that measures the sentiment of the stocks that are recommended to the audiences of the channels, several regressions were conducted to test for a relationship. It became evident that such a relationship did not exist. Though this holds true, other findings, such as the individual cases of extreme abnormal returns turned out to be of great interest in this study. This study also faced a few issues that may have had some implications on the models.}},
  author       = {{Radwan, Sharif Khaled}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{A most unusual tool for trading, Youtube.}},
  year         = {{2021}},
}