Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry

Kemp, Alexa Maren LU and Spielmann, Romina LU (2021) IBUH19 20211
Department of Business Administration
Abstract
This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. Therefore, the aim of this study is to explore how MNEs within the automotive industry respond to these challenges while identifying the most influential endogenous and exogenous factors, and their effect on these human resource (HR) practices.
In order to achieve this goal, a multiple case study was conducted, based on... (More)
This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. Therefore, the aim of this study is to explore how MNEs within the automotive industry respond to these challenges while identifying the most influential endogenous and exogenous factors, and their effect on these human resource (HR) practices.
In order to achieve this goal, a multiple case study was conducted, based on semi-structured interviews with HR representatives from two European-headquartered MNEs within the automotive industry. Based on a flexible pattern matching approach, this study presents two findings. Firstly, both case companies experience a need for adaptation, based on varying local legislations and target group needs, but apply an overall global and integrated strategy to guarantee alignment and consistency. Secondly, the integration-responsiveness challenge was found to be predominated by challenges related to the fourth industrial revolution which is significantly changing the automotive industry. Hence, the implementation of HR practices that correspond with industry 4.0, i.e., human resource management 4.0, is considered to be the most important challenge in GTM and EB. We, thus, argue that future research should devote more attention to this challenge and further investigate whether it constitutes a key challenge for GTM and EB in other industries. (Less)
Please use this url to cite or link to this publication:
author
Kemp, Alexa Maren LU and Spielmann, Romina LU
supervisor
organization
course
IBUH19 20211
year
type
M2 - Bachelor Degree
subject
keywords
Human Resource Management, Global Talent Management, Employer Branding, Integration-Responsiveness Tensions, Industry 4.0, Automotive Industry
language
English
id
9057343
date added to LUP
2021-07-07 11:15:59
date last changed
2021-07-07 11:15:59
@misc{9057343,
  abstract     = {{This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. Therefore, the aim of this study is to explore how MNEs within the automotive industry respond to these challenges while identifying the most influential endogenous and exogenous factors, and their effect on these human resource (HR) practices. 
In order to achieve this goal, a multiple case study was conducted, based on semi-structured interviews with HR representatives from two European-headquartered MNEs within the automotive industry. Based on a flexible pattern matching approach, this study presents two findings. Firstly, both case companies experience a need for adaptation, based on varying local legislations and target group needs, but apply an overall global and integrated strategy to guarantee alignment and consistency. Secondly, the integration-responsiveness challenge was found to be predominated by challenges related to the fourth industrial revolution which is significantly changing the automotive industry. Hence, the implementation of HR practices that correspond with industry 4.0, i.e., human resource management 4.0, is considered to be the most important challenge in GTM and EB. We, thus, argue that future research should devote more attention to this challenge and further investigate whether it constitutes a key challenge for GTM and EB in other industries.}},
  author       = {{Kemp, Alexa Maren and Spielmann, Romina}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry}},
  year         = {{2021}},
}