Contextualizing for a smarter future
(2021) FEKH99 20211Department of Business Administration
- Abstract
- Title: Contextualizing for a smarter future – A comparative study on technological startups’ value delivery in the agriculture sector.
Seminar date: 2021-06-02
Course: FEKH99, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS.
Authors: Anna Goffhé and Lisa Klofsten
Advisor: Devrim Göktepe-Hultén
Key words: Digitalization, Context, Agriculture, Smart agriculture, Value delivery
Research question: How are technological startups in the agriculture sector influenced by their context in the process of value delivery?
Purpose: This study aims to create an understanding of how technological startups are influenced by their context when delivering value to the agriculture sector. The... (More) - Title: Contextualizing for a smarter future – A comparative study on technological startups’ value delivery in the agriculture sector.
Seminar date: 2021-06-02
Course: FEKH99, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS.
Authors: Anna Goffhé and Lisa Klofsten
Advisor: Devrim Göktepe-Hultén
Key words: Digitalization, Context, Agriculture, Smart agriculture, Value delivery
Research question: How are technological startups in the agriculture sector influenced by their context in the process of value delivery?
Purpose: This study aims to create an understanding of how technological startups are influenced by their context when delivering value to the agriculture sector. The purpose is to gain a new perspective on innovation by investigating different contexts.
Methodology: To fulfill the purpose, a qualitative comparative study on six interviewed startups was conducted with an abductive approach, to expand the understanding of contextualization.
Theoretical perspectives: The literature review consists of two parts. First it presents previous research on the contextual dimensions, namely business, institutional, spatial and social. Second, these key dimensions are combined into a framework together with the concept of embeddedness, to analyze the influence on value delivery.
Empirical foundation: The empirical findings consist of primary data from interviews with the six technological startups and additional secondary data.
Conclusions: This study concludes context influences startups in different ways. Consequently, in order to develop necessary solutions, there is a need to listen to the external environment. Depending on the degree of embeddedness, insights and information about the sector are gained differently, hence the value delivery process varies. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9062067
- author
- Goffhé, Anna LU and Klofsten, Lisa LU
- supervisor
- organization
- course
- FEKH99 20211
- year
- 2021
- type
- M2 - Bachelor Degree
- subject
- keywords
- Digitalization, Context, Agriculture, Smart agriculture, Value delivery
- language
- English
- id
- 9062067
- date added to LUP
- 2021-07-30 15:33:10
- date last changed
- 2021-07-30 15:33:10
@misc{9062067,
abstract = {{Title: Contextualizing for a smarter future – A comparative study on technological startups’ value delivery in the agriculture sector.
Seminar date: 2021-06-02
Course: FEKH99, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS.
Authors: Anna Goffhé and Lisa Klofsten
Advisor: Devrim Göktepe-Hultén
Key words: Digitalization, Context, Agriculture, Smart agriculture, Value delivery
Research question: How are technological startups in the agriculture sector influenced by their context in the process of value delivery?
Purpose: This study aims to create an understanding of how technological startups are influenced by their context when delivering value to the agriculture sector. The purpose is to gain a new perspective on innovation by investigating different contexts.
Methodology: To fulfill the purpose, a qualitative comparative study on six interviewed startups was conducted with an abductive approach, to expand the understanding of contextualization.
Theoretical perspectives: The literature review consists of two parts. First it presents previous research on the contextual dimensions, namely business, institutional, spatial and social. Second, these key dimensions are combined into a framework together with the concept of embeddedness, to analyze the influence on value delivery.
Empirical foundation: The empirical findings consist of primary data from interviews with the six technological startups and additional secondary data.
Conclusions: This study concludes context influences startups in different ways. Consequently, in order to develop necessary solutions, there is a need to listen to the external environment. Depending on the degree of embeddedness, insights and information about the sector are gained differently, hence the value delivery process varies.}},
author = {{Goffhé, Anna and Klofsten, Lisa}},
language = {{eng}},
note = {{Student Paper}},
title = {{Contextualizing for a smarter future}},
year = {{2021}},
}