Varumärkessamarbeten inom modebranshen
(2021) FEKH29 20211Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9062224
- author
- Omming, Philip LU and Edstrand, Theodor LU
- supervisor
- organization
- course
- FEKH29 20211
- year
- 2021
- type
- M2 - Bachelor Degree
- subject
- keywords
- Varumärkessamarbete, köpintention, rekommendationsvilja, differentiering, könsskillnader Co-branding, purchase intention, willingness to recommend, differentiation, gender differences
- language
- Swedish
- id
- 9062224
- date added to LUP
- 2021-08-19 10:39:28
- date last changed
- 2021-08-19 10:39:28
@misc{9062224, author = {{Omming, Philip and Edstrand, Theodor}}, language = {{swe}}, note = {{Student Paper}}, title = {{Varumärkessamarbeten inom modebranshen}}, year = {{2021}}, }