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Varumärkessamarbeten inom modebranshen

Omming, Philip LU and Edstrand, Theodor LU (2021) FEKH29 20211
Department of Business Administration
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author
Omming, Philip LU and Edstrand, Theodor LU
supervisor
organization
course
FEKH29 20211
year
type
M2 - Bachelor Degree
subject
keywords
Varumärkessamarbete, köpintention, rekommendationsvilja, differentiering, könsskillnader Co-branding, purchase intention, willingness to recommend, differentiation, gender differences
language
Swedish
id
9062224
date added to LUP
2021-08-19 10:39:28
date last changed
2021-08-19 10:39:28
@misc{9062224,
  author       = {{Omming, Philip and Edstrand, Theodor}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Varumärkessamarbeten inom modebranshen}},
  year         = {{2021}},
}