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Capitalizing on data driven decision making culture for tourism management: a case study of Tanzania national parks

Tengio, Bavo LU and Ibrahim, Olakunle Isiaq LU (2021) INFM10 20211
Department of Informatics
Abstract (Swedish)
According to previous study, data-driven decisions can result in fact-based decisions that help a company flourish. National parks, particularly in developing countries, are not properly utilizing data as a decision-making tool, which is essential for enhanced competitiveness. Empirical re-sults show that the park administration makes most of its decisions based on established rules when implementing plans, addressing most reported obstacles, and not using a data-driven man-agement method. Currently, these businesses' decision-making is based on gut instinct, which is carried out by their executives and senior managers, rather than the benefits connected with the use of data. Furthermore, there is a dearth of procedure on how tourist... (More)
According to previous study, data-driven decisions can result in fact-based decisions that help a company flourish. National parks, particularly in developing countries, are not properly utilizing data as a decision-making tool, which is essential for enhanced competitiveness. Empirical re-sults show that the park administration makes most of its decisions based on established rules when implementing plans, addressing most reported obstacles, and not using a data-driven man-agement method. Currently, these businesses' decision-making is based on gut instinct, which is carried out by their executives and senior managers, rather than the benefits connected with the use of data. Furthermore, there is a dearth of procedure on how tourist management in these countries may transition from existing decision-making processes that is decisions based on gut sentiments, to data-driven fact-based decisions. To close this gap, the goal of this paper is to propose a framework for attaining data-driven decision-making culture in tourist operations, us-ing Tanzania as a case study, in the context of several aspects such as leadership capability, digi-tal capability, organization, and data use culture. The goal is achieved through a qualitative-based case study method conducted at Ngorongoro national park. Further study is required to test the effectiveness of DDDM culture in tourism management at the national park and its impact on visitors’ satisfaction. (Less)
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author
Tengio, Bavo LU and Ibrahim, Olakunle Isiaq LU
supervisor
organization
course
INFM10 20211
year
type
H1 - Master's Degree (One Year)
subject
keywords
Data driven, Decision-making, Decision-making culture, Tourism management, Digital capabil-ity, Leadership capability, Data, Culture
report number
INF21-062
language
English
id
9065393
date added to LUP
2021-09-14 12:23:48
date last changed
2021-09-14 12:23:48
@misc{9065393,
  abstract     = {{According to previous study, data-driven decisions can result in fact-based decisions that help a company flourish. National parks, particularly in developing countries, are not properly utilizing data as a decision-making tool, which is essential for enhanced competitiveness. Empirical re-sults show that the park administration makes most of its decisions based on established rules when implementing plans, addressing most reported obstacles, and not using a data-driven man-agement method. Currently, these businesses' decision-making is based on gut instinct, which is carried out by their executives and senior managers, rather than the benefits connected with the use of data. Furthermore, there is a dearth of procedure on how tourist management in these countries may transition from existing decision-making processes that is decisions based on gut sentiments, to data-driven fact-based decisions. To close this gap, the goal of this paper is to propose a framework for attaining data-driven decision-making culture in tourist operations, us-ing Tanzania as a case study, in the context of several aspects such as leadership capability, digi-tal capability, organization, and data use culture. The goal is achieved through a qualitative-based case study method conducted at Ngorongoro national park. Further study is required to test the effectiveness of DDDM culture in tourism management at the national park and its impact on visitors’ satisfaction.}},
  author       = {{Tengio, Bavo and Ibrahim, Olakunle Isiaq}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Capitalizing on data driven decision making culture for tourism management: a case study of Tanzania national parks}},
  year         = {{2021}},
}