Spatialt driven attitydförändring Regulationsfokuserade attitydobjekt på nära och avlägset avstånd
(2009) PSYM01 20091Department of Psychology
- Abstract
- Could geographic distance effect how we perceive commercials?
Research within the confines of attitude change has found a
connection between close and distant temporal distances and
concrete and abstract thinking. The present study sought to expand
this research to spatial distance and regulatory focus.131 students
were recruited to an experiment with the purpose to investigate
how spatial distance could affect attitudes towards thrilling but
risky attitude objects. A positive attitude change was expected to
emerge as a consequence of a match between the use of
prevention- vs. promotion based advertising arguments and the
location of the advertised attitude object. The results were mixed.
The hypothesis got partial... (More) - Could geographic distance effect how we perceive commercials?
Research within the confines of attitude change has found a
connection between close and distant temporal distances and
concrete and abstract thinking. The present study sought to expand
this research to spatial distance and regulatory focus.131 students
were recruited to an experiment with the purpose to investigate
how spatial distance could affect attitudes towards thrilling but
risky attitude objects. A positive attitude change was expected to
emerge as a consequence of a match between the use of
prevention- vs. promotion based advertising arguments and the
location of the advertised attitude object. The results were mixed.
The hypothesis got partial support but promotion based
commercials seemed to have had a higher impact when the attitude
object were perceived to be close by. The results raises questions
about the effect of psychological distances on low and high
construal level, about the connection between promotion based
and concrete thinking and finally about the effect that spatial
distance could have on suggestibility. These questions do not seem
to have attracted much notice so far and should be a promising
avenue for future research concerning spatial driven attitude
change. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9068112
- author
- Deltner, Johan
- supervisor
- organization
- course
- PSYM01 20091
- year
- 2009
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Spatial distance, regulatory focus, construal level theory, attitude change
- language
- Swedish
- id
- 9068112
- date added to LUP
- 2021-11-15 16:34:40
- date last changed
- 2021-11-15 16:34:40
@misc{9068112, abstract = {{Could geographic distance effect how we perceive commercials? Research within the confines of attitude change has found a connection between close and distant temporal distances and concrete and abstract thinking. The present study sought to expand this research to spatial distance and regulatory focus.131 students were recruited to an experiment with the purpose to investigate how spatial distance could affect attitudes towards thrilling but risky attitude objects. A positive attitude change was expected to emerge as a consequence of a match between the use of prevention- vs. promotion based advertising arguments and the location of the advertised attitude object. The results were mixed. The hypothesis got partial support but promotion based commercials seemed to have had a higher impact when the attitude object were perceived to be close by. The results raises questions about the effect of psychological distances on low and high construal level, about the connection between promotion based and concrete thinking and finally about the effect that spatial distance could have on suggestibility. These questions do not seem to have attracted much notice so far and should be a promising avenue for future research concerning spatial driven attitude change.}}, author = {{Deltner, Johan}}, language = {{swe}}, note = {{Student Paper}}, title = {{Spatialt driven attitydförändring Regulationsfokuserade attitydobjekt på nära och avlägset avstånd}}, year = {{2009}}, }