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Spatialt driven attitydförändring Regulationsfokuserade attitydobjekt på nära och avlägset avstånd

Deltner, Johan (2009) PSYM01 20091
Department of Psychology
Abstract
Could geographic distance effect how we perceive commercials?
Research within the confines of attitude change has found a
connection between close and distant temporal distances and
concrete and abstract thinking. The present study sought to expand
this research to spatial distance and regulatory focus.131 students
were recruited to an experiment with the purpose to investigate
how spatial distance could affect attitudes towards thrilling but
risky attitude objects. A positive attitude change was expected to
emerge as a consequence of a match between the use of
prevention- vs. promotion based advertising arguments and the
location of the advertised attitude object. The results were mixed.
The hypothesis got partial... (More)
Could geographic distance effect how we perceive commercials?
Research within the confines of attitude change has found a
connection between close and distant temporal distances and
concrete and abstract thinking. The present study sought to expand
this research to spatial distance and regulatory focus.131 students
were recruited to an experiment with the purpose to investigate
how spatial distance could affect attitudes towards thrilling but
risky attitude objects. A positive attitude change was expected to
emerge as a consequence of a match between the use of
prevention- vs. promotion based advertising arguments and the
location of the advertised attitude object. The results were mixed.
The hypothesis got partial support but promotion based
commercials seemed to have had a higher impact when the attitude
object were perceived to be close by. The results raises questions
about the effect of psychological distances on low and high
construal level, about the connection between promotion based
and concrete thinking and finally about the effect that spatial
distance could have on suggestibility. These questions do not seem
to have attracted much notice so far and should be a promising
avenue for future research concerning spatial driven attitude
change. (Less)
Please use this url to cite or link to this publication:
author
Deltner, Johan
supervisor
organization
course
PSYM01 20091
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Spatial distance, regulatory focus, construal level theory, attitude change
language
Swedish
id
9068112
date added to LUP
2021-11-15 16:34:40
date last changed
2021-11-15 16:34:40
@misc{9068112,
  abstract     = {{Could geographic distance effect how we perceive commercials? 
Research within the confines of attitude change has found a 
connection between close and distant temporal distances and 
concrete and abstract thinking. The present study sought to expand 
this research to spatial distance and regulatory focus.131 students 
were recruited to an experiment with the purpose to investigate
how spatial distance could affect attitudes towards thrilling but 
risky attitude objects. A positive attitude change was expected to 
emerge as a consequence of a match between the use of 
prevention- vs. promotion based advertising arguments and the 
location of the advertised attitude object. The results were mixed. 
The hypothesis got partial support but promotion based 
commercials seemed to have had a higher impact when the attitude 
object were perceived to be close by. The results raises questions 
about the effect of psychological distances on low and high 
construal level, about the connection between promotion based 
and concrete thinking and finally about the effect that spatial 
distance could have on suggestibility. These questions do not seem 
to have attracted much notice so far and should be a promising 
avenue for future research concerning spatial driven attitude 
change.}},
  author       = {{Deltner, Johan}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Spatialt driven attitydförändring Regulationsfokuserade attitydobjekt på nära och avlägset avstånd}},
  year         = {{2009}},
}