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Den eftertraktade medarbetaren, man eller kvinna? - En kvantitativ undersökning av de egenskaper som arbetsgivare söker i socionomer ur ett genusperspektiv.

Kostic Ahlin, Carolina LU and Andersson, Therese LU (2022) SOPA63 20212
School of Social Work
Abstract
The aim of this study was to examine whether employers maintain the stereotypical gender norms in their recruitment of employees. The case that we were interested in examining was the recruitment of social workers in Sweden. We conducted a quantitative content analysis where we created an analytical instrument based on previous research, which we then applied to a total selection of recruitment ads. Because social work is a female-dominated field our work was based on the hypothesis that female characteristics dominate in the ads. We were also interested in seeing if the advertised work’s inclusion of leadership had any impact on the result. The outcomes were analyzed using two theories created by Judith Butler and we came to a conclusion... (More)
The aim of this study was to examine whether employers maintain the stereotypical gender norms in their recruitment of employees. The case that we were interested in examining was the recruitment of social workers in Sweden. We conducted a quantitative content analysis where we created an analytical instrument based on previous research, which we then applied to a total selection of recruitment ads. Because social work is a female-dominated field our work was based on the hypothesis that female characteristics dominate in the ads. We were also interested in seeing if the advertised work’s inclusion of leadership had any impact on the result. The outcomes were analyzed using two theories created by Judith Butler and we came to a conclusion that female characteristics did dominate in the recruitment ads. Our result also showed that there was a distinct increase of male characteristics when the recruitment advertisements contained a managerial position. (Less)
Please use this url to cite or link to this publication:
author
Kostic Ahlin, Carolina LU and Andersson, Therese LU
supervisor
organization
course
SOPA63 20212
year
type
M2 - Bachelor Degree
subject
keywords
Characteristics, gender norms, labor market, leadership, social workers
language
Swedish
id
9072428
date added to LUP
2022-01-20 12:01:01
date last changed
2022-01-20 12:01:01
@misc{9072428,
  abstract     = {{The aim of this study was to examine whether employers maintain the stereotypical gender norms in their recruitment of employees. The case that we were interested in examining was the recruitment of social workers in Sweden. We conducted a quantitative content analysis where we created an analytical instrument based on previous research, which we then applied to a total selection of recruitment ads. Because social work is a female-dominated field our work was based on the hypothesis that female characteristics dominate in the ads. We were also interested in seeing if the advertised work’s inclusion of leadership had any impact on the result. The outcomes were analyzed using two theories created by Judith Butler and we came to a conclusion that female characteristics did dominate in the recruitment ads. Our result also showed that there was a distinct increase of male characteristics when the recruitment advertisements contained a managerial position.}},
  author       = {{Kostic Ahlin, Carolina and Andersson, Therese}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Den eftertraktade medarbetaren, man eller kvinna? - En kvantitativ undersökning av de egenskaper som arbetsgivare söker i socionomer ur ett genusperspektiv.}},
  year         = {{2022}},
}