Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(2022) SKOM12 20221Department of Strategic Communication
- Abstract
- Although the digitalization in the working place seems to be inevitable, employees’ sensemaking on digital internal communication and employee voice through enterprise social media has been ignored in the strategic communication research field. This study problematizes the insufficient knowledge in digital internal communication and highlights the employee perspective. Another research problem is the paucity of research in strategic communication about employee voice on enterprise social media. This study therefore aims to have a more comprehensive understanding of employees’ sensemaking in digital internal communication and upward communication through enterprise social media. I conducted a case study on a global company called XPeng... (More)
- Although the digitalization in the working place seems to be inevitable, employees’ sensemaking on digital internal communication and employee voice through enterprise social media has been ignored in the strategic communication research field. This study problematizes the insufficient knowledge in digital internal communication and highlights the employee perspective. Another research problem is the paucity of research in strategic communication about employee voice on enterprise social media. This study therefore aims to have a more comprehensive understanding of employees’ sensemaking in digital internal communication and upward communication through enterprise social media. I conducted a case study on a global company called XPeng Motors to address this purpose. The analysis shows that employees in global organizations use enterprise social media to facilitate the internal communication among different offices and cultures as well as to enable new connections. Furthermore, this study identifies that employee makes sense of their digital internal communication as a new norm in a post-pandemic context. This study also shows that enterprise social media is helpful for flattening the organizational structure. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9083831
- author
- Wei, Mengqi LU
- supervisor
- organization
- course
- SKOM12 20221
- year
- 2022
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9083831
- date added to LUP
- 2022-06-13 20:34:42
- date last changed
- 2022-06-13 20:34:42
@misc{9083831,
abstract = {{Although the digitalization in the working place seems to be inevitable, employees’ sensemaking on digital internal communication and employee voice through enterprise social media has been ignored in the strategic communication research field. This study problematizes the insufficient knowledge in digital internal communication and highlights the employee perspective. Another research problem is the paucity of research in strategic communication about employee voice on enterprise social media. This study therefore aims to have a more comprehensive understanding of employees’ sensemaking in digital internal communication and upward communication through enterprise social media. I conducted a case study on a global company called XPeng Motors to address this purpose. The analysis shows that employees in global organizations use enterprise social media to facilitate the internal communication among different offices and cultures as well as to enable new connections. Furthermore, this study identifies that employee makes sense of their digital internal communication as a new norm in a post-pandemic context. This study also shows that enterprise social media is helpful for flattening the organizational structure.}},
author = {{Wei, Mengqi}},
language = {{eng}},
note = {{Student Paper}},
title = {{Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media}},
year = {{2022}},
}