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Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark

Choruzik, Evelina LU (2022) SKOM12 20211
Department of Strategic Communication
Abstract
Since the beginning of the COVID-19 pandemic, contact tracing apps have been used as a means to curb the spread of the virus worldwide. If well adopted, these apps can aid in subduing the spread of the virus. However, the introduced contact tracing app needs to be accepted and adopted by the majority of the public in order for it to be beneficial. The Danish government has made available a local contact tracing app, SmitteStop, on June 18th, 2020. The new app has been actively advertised by governmental institutions, such as the Danish Health Authority, in order to establish a base of active users. It is becoming critically important to understand factors influencing people’s decision to download a contact tracing app in a setting of a... (More)
Since the beginning of the COVID-19 pandemic, contact tracing apps have been used as a means to curb the spread of the virus worldwide. If well adopted, these apps can aid in subduing the spread of the virus. However, the introduced contact tracing app needs to be accepted and adopted by the majority of the public in order for it to be beneficial. The Danish government has made available a local contact tracing app, SmitteStop, on June 18th, 2020. The new app has been actively advertised by governmental institutions, such as the Danish Health Authority, in order to establish a base of active users. It is becoming critically important to understand factors influencing people’s decision to download a contact tracing app in a setting of a pandemic. This knowledge will improve the efficiency of government communication strategies to convey the benefits of contact tracing apps. The research model has been developed based on The Theory of Planned Behaviour (TPB) to better understand the adoption of contact tracing apps. TPB was extended, and two new constructs of perceived privacy risk and trust in the government have been added to the model. In order to validate the model, an online questionnaire was applied, and a total of 372 valid responses were obtained. However, contrary to what was expected, only one of the added constructs, perceived privacy risk, directly affected intentions to use SmitteStopp app. Finally, the study discusses the findings and makes several suggestions for future research. (Less)
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author
Choruzik, Evelina LU
supervisor
organization
course
SKOM12 20211
year
type
H2 - Master's Degree (Two Years)
subject
keywords
COVID-19, Theory of Planned Behaviour, adoption of contact tracing apps, communication strategies
language
English
id
9085193
date added to LUP
2022-06-13 20:35:04
date last changed
2022-06-13 20:35:04
@misc{9085193,
  abstract     = {{Since the beginning of the COVID-19 pandemic, contact tracing apps have been used as a means to curb the spread of the virus worldwide. If well adopted, these apps can aid in subduing the spread of the virus. However, the introduced contact tracing app needs to be accepted and adopted by the majority of the public in order for it to be beneficial. The Danish government has made available a local contact tracing app, SmitteStop, on June 18th, 2020. The new app has been actively advertised by governmental institutions, such as the Danish Health Authority, in order to establish a base of active users. It is becoming critically important to understand factors influencing people’s decision to download a contact tracing app in a setting of a pandemic. This knowledge will improve the efficiency of government communication strategies to convey the benefits of contact tracing apps. The research model has been developed based on The Theory of Planned Behaviour (TPB) to better understand the adoption of contact tracing apps. TPB was extended, and two new constructs of perceived privacy risk and trust in the government have been added to the model. In order to validate the model, an online questionnaire was applied, and a total of 372 valid responses were obtained. However, contrary to what was expected, only one of the added constructs, perceived privacy risk, directly affected intentions to use SmitteStopp app. Finally, the study discusses the findings and makes several suggestions for future research.}},
  author       = {{Choruzik, Evelina}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark}},
  year         = {{2022}},
}