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Preparing for Generation Z: Evidence of How a New Working Generation is Motivated and How Management Can Respond Accordingly

Barclay, Victoria LU and Grüneis, Michael (2022) BUSN79 20221
Department of Business Administration
Abstract
This thesis examines a generation taking over the workforce: Generation Z. The purpose is to assess how Gen Z is motivated, how that differs cross-culturally, and ways in which management can respond to maximise job satisfaction and motivation, thereby increasing top talent. Gen Z is a strongly intrinsically motivated group of young professionals who are changing the workforce. We found subtle differences in motivation and preferences. We classified two sexes and three geographical/cultural identities by Leslie et al framework and found that Nordic Gen Z are Social Investors, Germanic Gen Z as Chill Worker Bees, and North American Gen Z as Go Getters. We then use these findings to suggest a management control setting that is built on... (More)
This thesis examines a generation taking over the workforce: Generation Z. The purpose is to assess how Gen Z is motivated, how that differs cross-culturally, and ways in which management can respond to maximise job satisfaction and motivation, thereby increasing top talent. Gen Z is a strongly intrinsically motivated group of young professionals who are changing the workforce. We found subtle differences in motivation and preferences. We classified two sexes and three geographical/cultural identities by Leslie et al framework and found that Nordic Gen Z are Social Investors, Germanic Gen Z as Chill Worker Bees, and North American Gen Z as Go Getters. We then use these findings to suggest a management control setting that is built on flexibility, trust, and accountability. This is important to give Gen Z the space to work how and when they wish, while having check-ins and working toward a predefined goal. (Less)
Please use this url to cite or link to this publication:
author
Barclay, Victoria LU and Grüneis, Michael
supervisor
organization
course
BUSN79 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Generation Z, Motivation, Management Control, Workplace Expectations
language
English
id
9085450
date added to LUP
2022-09-19 14:38:03
date last changed
2022-09-19 14:38:03
@misc{9085450,
  abstract     = {{This thesis examines a generation taking over the workforce: Generation Z. The purpose is to assess how Gen Z is motivated, how that differs cross-culturally, and ways in which management can respond to maximise job satisfaction and motivation, thereby increasing top talent. Gen Z is a strongly intrinsically motivated group of young professionals who are changing the workforce. We found subtle differences in motivation and preferences. We classified two sexes and three geographical/cultural identities by Leslie et al framework and found that Nordic Gen Z are Social Investors, Germanic Gen Z as Chill Worker Bees, and North American Gen Z as Go Getters. We then use these findings to suggest a management control setting that is built on flexibility, trust, and accountability. This is important to give Gen Z the space to work how and when they wish, while having check-ins and working toward a predefined goal.}},
  author       = {{Barclay, Victoria and Grüneis, Michael}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Preparing for Generation Z: Evidence of How a New Working Generation is Motivated and How Management Can Respond Accordingly}},
  year         = {{2022}},
}