Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Corporate Sustainability Strategy: From Formulation to Implementation - A Single-Case Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences of Contextual Factors

Rütsche, Oriane Marina LU and Krenn, Jakob LU (2022) BUSN09 20221
Department of Business Administration
Abstract
Title: Corporate Sustainability Strategy: From Formulation to Implementation – A Single-Case
Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences
of Contextual Factors

Seminar date: June 3, 2022

Authors: Jakob Paul Leopold Krenn & Oriane Marina Rütsche

Supervisor: Magnus Johansson

Course: BUSN09 – Degree Project in MSc International Strategic Management

Purpose: This thesis aims at analyzing the process from corporate sustainability strategy
formulation to implementation in the EU manufacturing industry exemplified by eight
companies of different countries of registration, size, legal forms, and industry sectors.

Theoretical framework: While the emphasis in the literature is... (More)
Title: Corporate Sustainability Strategy: From Formulation to Implementation – A Single-Case
Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences
of Contextual Factors

Seminar date: June 3, 2022

Authors: Jakob Paul Leopold Krenn & Oriane Marina Rütsche

Supervisor: Magnus Johansson

Course: BUSN09 – Degree Project in MSc International Strategic Management

Purpose: This thesis aims at analyzing the process from corporate sustainability strategy
formulation to implementation in the EU manufacturing industry exemplified by eight
companies of different countries of registration, size, legal forms, and industry sectors.

Theoretical framework: While the emphasis in the literature is placed on strategy formulation,
implementation has received less attention. Established tools circulate around Balanced
Scorecards, while emerging methods comprise conceptual models and digital appliances.

Methodology: Qualitative single-case study with an abductive research approach

Empirical foundation: The empirical data was collected thanks to semi-structured interviews
with employees and managers of eight manufacturing companies. Interviewees hold positions
related to sustainability practices and are involved in sustainability strategy implementation
processes. In addition, two interviews with sustainability consultants were conducted.

Findings: While the formulation of sustainability strategies seems mastered by organizations,
the lack of knowledge of managers hinders its implementation, particularly in target design and
choice of implementation tools. Contextual factors, notably the country of registration, seem to
have an impact on the implementation of formulated sustainability strategies.

Contribution: This research contributes to the literature on strategic management and PMS by
pointing out the link between sustainability strategy implementation and different contextual
factors, namely country of registration, company size, legal form, and industry. (Less)
Please use this url to cite or link to this publication:
author
Rütsche, Oriane Marina LU and Krenn, Jakob LU
supervisor
organization
course
BUSN09 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Sustainability Strategy, Strategy Formulation, Strategy Implementation, Contextual Factors
language
English
id
9085625
date added to LUP
2022-07-01 15:37:12
date last changed
2022-07-01 15:37:12
@misc{9085625,
  abstract     = {{Title: Corporate Sustainability Strategy: From Formulation to Implementation – A Single-Case
Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences
of Contextual Factors

Seminar date: June 3, 2022

Authors: Jakob Paul Leopold Krenn & Oriane Marina Rütsche

Supervisor: Magnus Johansson

Course: BUSN09 – Degree Project in MSc International Strategic Management

Purpose: This thesis aims at analyzing the process from corporate sustainability strategy
formulation to implementation in the EU manufacturing industry exemplified by eight
companies of different countries of registration, size, legal forms, and industry sectors.

Theoretical framework: While the emphasis in the literature is placed on strategy formulation,
implementation has received less attention. Established tools circulate around Balanced
Scorecards, while emerging methods comprise conceptual models and digital appliances.

Methodology: Qualitative single-case study with an abductive research approach

Empirical foundation: The empirical data was collected thanks to semi-structured interviews
with employees and managers of eight manufacturing companies. Interviewees hold positions
related to sustainability practices and are involved in sustainability strategy implementation
processes. In addition, two interviews with sustainability consultants were conducted.

Findings: While the formulation of sustainability strategies seems mastered by organizations,
the lack of knowledge of managers hinders its implementation, particularly in target design and
choice of implementation tools. Contextual factors, notably the country of registration, seem to
have an impact on the implementation of formulated sustainability strategies.

Contribution: This research contributes to the literature on strategic management and PMS by
pointing out the link between sustainability strategy implementation and different contextual
factors, namely country of registration, company size, legal form, and industry.}},
  author       = {{Rütsche, Oriane Marina and Krenn, Jakob}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Corporate Sustainability Strategy: From Formulation to Implementation - A Single-Case Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences of Contextual Factors}},
  year         = {{2022}},
}