An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(2022) SKOM12 20221Department of Strategic Communication
- Abstract
- This thesis addresses the role of the corporate purpose in strategic financial
communication from the perspective of investor relations professionals (IRPs)
with particular reference to their sensemaking process.
Strategic financial communication increasingly includes intangible assets that
contribute to the value of the company. At the same time, more and more
companies are publishing corporate purpose statements that are intended to
express their relevance. The thesis acknowledges those trends and aims to assess
how IRPs make sense of the corporate purpose and how they strategically use it in
investor relations communication.
Eleven qualitative in-depth interviews with IRPs from German DAX40
companies were conducted and... (More) - This thesis addresses the role of the corporate purpose in strategic financial
communication from the perspective of investor relations professionals (IRPs)
with particular reference to their sensemaking process.
Strategic financial communication increasingly includes intangible assets that
contribute to the value of the company. At the same time, more and more
companies are publishing corporate purpose statements that are intended to
express their relevance. The thesis acknowledges those trends and aims to assess
how IRPs make sense of the corporate purpose and how they strategically use it in
investor relations communication.
Eleven qualitative in-depth interviews with IRPs from German DAX40
companies were conducted and analyzed with an abductive method. The results
show that IRPs focus on cues when making sense of the corporate purpose,
especially links to intangible assets and organizational values can be identified.
The corporate purpose is only partially used in communication with the financial
public.
Deepened reflection on the corporate purpose, fueled by discussions and cues,
supports the sensemaking process of IRPs which can be guided by the
organization. The role of the corporate purpose turned out to be complex with –
although not always explored – the potential to be used as a descriptive and
normative tool in strategic financial communication. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9086406
- author
- Brühl, Josefine LU
- supervisor
- organization
- course
- SKOM12 20221
- year
- 2022
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Corporate Purpose, Sensemaking, Strategic Financial Communication, Investor Relations Professionals, Intangible Assets
- language
- English
- id
- 9086406
- date added to LUP
- 2022-06-27 14:29:21
- date last changed
- 2022-06-27 14:29:21
@misc{9086406, abstract = {{This thesis addresses the role of the corporate purpose in strategic financial communication from the perspective of investor relations professionals (IRPs) with particular reference to their sensemaking process. Strategic financial communication increasingly includes intangible assets that contribute to the value of the company. At the same time, more and more companies are publishing corporate purpose statements that are intended to express their relevance. The thesis acknowledges those trends and aims to assess how IRPs make sense of the corporate purpose and how they strategically use it in investor relations communication. Eleven qualitative in-depth interviews with IRPs from German DAX40 companies were conducted and analyzed with an abductive method. The results show that IRPs focus on cues when making sense of the corporate purpose, especially links to intangible assets and organizational values can be identified. The corporate purpose is only partially used in communication with the financial public. Deepened reflection on the corporate purpose, fueled by discussions and cues, supports the sensemaking process of IRPs which can be guided by the organization. The role of the corporate purpose turned out to be complex with – although not always explored – the potential to be used as a descriptive and normative tool in strategic financial communication.}}, author = {{Brühl, Josefine}}, language = {{eng}}, note = {{Student Paper}}, title = {{An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It}}, year = {{2022}}, }