Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry
(2022) BUSN09 20221Department of Business Administration
- Abstract
- The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. To enable value on the platform, the capabilities innovative mindset and supportive leadership are assumed to be needed. To create value, the capabilities to identify customer needs and meet customer needs are required and to capture the value, capabilities of monetisation timing and monetisation strategies are required.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9089000
- author
- von Riegen, Julia LU and Ohlsson, Martina Alexandra LU
- supervisor
- organization
- course
- BUSN09 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Digital business model transformation, digital platforms, platform monetisation, organisational capabilities
- language
- English
- id
- 9089000
- date added to LUP
- 2022-07-01 15:39:22
- date last changed
- 2022-07-01 15:39:22
@misc{9089000, abstract = {{The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. To enable value on the platform, the capabilities innovative mindset and supportive leadership are assumed to be needed. To create value, the capabilities to identify customer needs and meet customer needs are required and to capture the value, capabilities of monetisation timing and monetisation strategies are required.}}, author = {{von Riegen, Julia and Ohlsson, Martina Alexandra}}, language = {{eng}}, note = {{Student Paper}}, title = {{Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry}}, year = {{2022}}, }