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Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry

von Riegen, Julia LU and Ohlsson, Martina Alexandra LU (2022) BUSN09 20221
Department of Business Administration
Abstract
The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. To enable value on the platform, the capabilities innovative mindset and supportive leadership are assumed to be needed. To create value, the capabilities to identify customer needs and meet customer needs are required and to capture the value, capabilities of monetisation timing and monetisation strategies are required.
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author
von Riegen, Julia LU and Ohlsson, Martina Alexandra LU
supervisor
organization
course
BUSN09 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Digital business model transformation, digital platforms, platform monetisation, organisational capabilities
language
English
id
9089000
date added to LUP
2022-07-01 15:39:22
date last changed
2022-07-01 15:39:22
@misc{9089000,
  abstract     = {{The purpose of this study is to explore what organisational capabilities are needed to monetise on the value of a digital transaction platform during a business model transformation. The study brings forward six capabilities which are divided into the three themes: enable, create and capture. To enable value on the platform, the capabilities innovative mindset and supportive leadership are assumed to be needed. To create value, the capabilities to identify customer needs and meet customer needs are required and to capture the value, capabilities of monetisation timing and monetisation strategies are required.}},
  author       = {{von Riegen, Julia and Ohlsson, Martina Alexandra}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Organisational capabilities for monetising on digital transaction platforms. A single case study in the MedTech industry}},
  year         = {{2022}},
}