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Konsten att styra diskret - En kvalitativ studie om samspelet mellan styrning och internal branding

Lilja Järnström, Isa LU ; Lyckler, Claudia LU and Westerberg, Hanna LU (2022) FEKH49 20221
Department of Business Administration
Abstract (Swedish)
Examensarbetets titel: Konsten att styra diskret - En kvalitativ studie om samspelet mellan
styrning och internal branding
Seminariedatum: 2 juni 2022
Kurs: FEKH49 - Examensarbete inom organisation - Kandidatnivå. 15 hp.
Författare: Isa Lilja Järnström, Claudia Lyckler och Hanna Westerberg
Handledare: Tony Huzzard
Nyckelord: Resultatstyrning, normativ styrning, internal branding, callcenter, anställdas uppfattningar.
Syfte: Studien syftar till att bidra med en djupare förståelse för hur samspelet mellan styrning och internal branding uppfattas av de anställda.
Forskningsfråga: Hur kan ett samspel mellan internal branding och styrning påverka de anställdas uppfattningar av sitt arbete?
Teori: Teoriavsnittet inleds med en... (More)
Examensarbetets titel: Konsten att styra diskret - En kvalitativ studie om samspelet mellan
styrning och internal branding
Seminariedatum: 2 juni 2022
Kurs: FEKH49 - Examensarbete inom organisation - Kandidatnivå. 15 hp.
Författare: Isa Lilja Järnström, Claudia Lyckler och Hanna Westerberg
Handledare: Tony Huzzard
Nyckelord: Resultatstyrning, normativ styrning, internal branding, callcenter, anställdas uppfattningar.
Syfte: Studien syftar till att bidra med en djupare förståelse för hur samspelet mellan styrning och internal branding uppfattas av de anställda.
Forskningsfråga: Hur kan ett samspel mellan internal branding och styrning påverka de anställdas uppfattningar av sitt arbete?
Teori: Teoriavsnittet inleds med en presentation av begreppet styrning där normativ styrning för oss in på teorier av internal branding. Därefter presenteras tidigare forskning om det samband som finns mellan styrning och internal branding. Avslutningsvis presenteras den teorilucka som studien syftar att bidra till.
Metod: I syfte att besvara forskningsfrågan har en kvalitativ studie utförts genom semistrukturerade intervjuer med kompletterande influenser av självetnografiska observationer. Studiens ontologiska utgångspunkt är socialkonstruktionistisk och har antagit en abduktiv ansats.
Empiri: Empirin är baserad på de anställdas uppfattning. Avsnittet inleds med en beskrivning av företagets arbetsstruktur som består av ett aktivitetsdokument följt av företagets tre värdeord vilka representerar företagets internal branding arbete. Avslutningsvis presenteras det material som indikerar på företagets styrningsformer.
Slutsats: Studiens slutsats är att internal branding kan fungera som en distraktion för den resultatstyrning som företag tillämpar. (Less)
Abstract
Thesis title: The Art of Controlling Discreetly - A qualitative study of the interplay between control and internal branding
Seminar date: June 2, 2022
Course: FEKH49 - Bachelor’s Degree Project in Organization. Undergraduate Level. 15 credits.
Authors: Isa Lilja Järnström, Claudia Lyckler and Hanna Westerberg
Supervisor: Tony Huzzard
Key words: Output control, normative control, internal branding, call center, employee perceptions.
Purpose: The purpose of this study is to provide a deeper understanding of how the interplay between control and internal branding is perceived through the eyes of employees.
Research question: How can the interplay between internal branding and control affect employees' perceptions of their work?
... (More)
Thesis title: The Art of Controlling Discreetly - A qualitative study of the interplay between control and internal branding
Seminar date: June 2, 2022
Course: FEKH49 - Bachelor’s Degree Project in Organization. Undergraduate Level. 15 credits.
Authors: Isa Lilja Järnström, Claudia Lyckler and Hanna Westerberg
Supervisor: Tony Huzzard
Key words: Output control, normative control, internal branding, call center, employee perceptions.
Purpose: The purpose of this study is to provide a deeper understanding of how the interplay between control and internal branding is perceived through the eyes of employees.
Research question: How can the interplay between internal branding and control affect employees' perceptions of their work?
Theoretical perspectives: The theory begins with a presentation of the concept of organizational control where normative control brings us into theories of internal branding. Then, previous research of the relationship between control and internal branding is reviewed. Finally, the theoretical framework to which the study aims to contribute is presented.
Methodology: We have conducted a qualitative study in order to fulfill the purpose of our research question. This has been done through semi-structured interviews with supporting self- ethnographic observations. The study takes on a social constructionist approach and has adopted an abductive method.
Empirical foundation: The empirical data is based on the employees' perception. This section begins with a description of the company’s work structure, which consists of an activity document followed by the three value-based words that represent the company's internal branding efforts. Finally, we present the material which illustrates the forms of control found in the company.
Conclusion: The study shows that internal branding can act as a distraction from output control practices of firms. (Less)
Please use this url to cite or link to this publication:
author
Lilja Järnström, Isa LU ; Lyckler, Claudia LU and Westerberg, Hanna LU
supervisor
organization
course
FEKH49 20221
year
type
M2 - Bachelor Degree
subject
keywords
Resultatstyrning, normativ styrning, internal branding, callcenter, anställdas uppfattningar
language
Swedish
id
9090362
date added to LUP
2022-06-28 13:06:20
date last changed
2022-06-28 13:06:20
@misc{9090362,
  abstract     = {{Thesis title: The Art of Controlling Discreetly - A qualitative study of the interplay between control and internal branding
Seminar date: June 2, 2022
Course: FEKH49 - Bachelor’s Degree Project in Organization. Undergraduate Level. 15 credits.
Authors: Isa Lilja Järnström, Claudia Lyckler and Hanna Westerberg
Supervisor: Tony Huzzard
Key words: Output control, normative control, internal branding, call center, employee perceptions.
Purpose: The purpose of this study is to provide a deeper understanding of how the interplay between control and internal branding is perceived through the eyes of employees.
Research question: How can the interplay between internal branding and control affect employees' perceptions of their work?
Theoretical perspectives: The theory begins with a presentation of the concept of organizational control where normative control brings us into theories of internal branding. Then, previous research of the relationship between control and internal branding is reviewed. Finally, the theoretical framework to which the study aims to contribute is presented.
Methodology: We have conducted a qualitative study in order to fulfill the purpose of our research question. This has been done through semi-structured interviews with supporting self- ethnographic observations. The study takes on a social constructionist approach and has adopted an abductive method.
Empirical foundation: The empirical data is based on the employees' perception. This section begins with a description of the company’s work structure, which consists of an activity document followed by the three value-based words that represent the company's internal branding efforts. Finally, we present the material which illustrates the forms of control found in the company.
Conclusion: The study shows that internal branding can act as a distraction from output control practices of firms.}},
  author       = {{Lilja Järnström, Isa and Lyckler, Claudia and Westerberg, Hanna}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Konsten att styra diskret - En kvalitativ studie om samspelet mellan styrning och internal branding}},
  year         = {{2022}},
}