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Balancing Dual Logics for a Greener Future - A qualitative study on a sustainable social venture

Szeneczey, Bence LU and van der Maarel, Rick Daryl LU (2022) ENTN19 20221
Department of Business Administration
Abstract
The significant rise of environmental problems attracts entrepreneurs that are willing to take action towards a greener transition. Sustainability-driven entrepreneurs are continuously reshaping the business landscape. However, ventures that aim to combine both profit and sustainability goals often face the risk of mission drifts. This jeopardizes their reason for existing in the first place. Therefore, the purpose of this study is to get insights into how a small and
medium-sized sustainable venture manages conflicts stemming from the dual focus on
sustainability and profit. Social entrepreneurship literature and institutional theory and the concepts of conflicting institutional logics provide a theoretical lens through which this study... (More)
The significant rise of environmental problems attracts entrepreneurs that are willing to take action towards a greener transition. Sustainability-driven entrepreneurs are continuously reshaping the business landscape. However, ventures that aim to combine both profit and sustainability goals often face the risk of mission drifts. This jeopardizes their reason for existing in the first place. Therefore, the purpose of this study is to get insights into how a small and
medium-sized sustainable venture manages conflicts stemming from the dual focus on
sustainability and profit. Social entrepreneurship literature and institutional theory and the concepts of conflicting institutional logics provide a theoretical lens through which this study analyzes a sustainable social venture. The findings have shown that sustainability thinking is complicated to implement in certain areas and companies often need to compromise or apply balancing acts. This study aims to discover and analyze these conflicting areas and how they are being managed. The results imply that a single organization can not ignite global sustainable change alone, it requires a larger scale of coordinated action and cross-regional collaborations. (Less)
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author
Szeneczey, Bence LU and van der Maarel, Rick Daryl LU
supervisor
organization
course
ENTN19 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Sustainability Driven Entrepreneurship, For-Profit Social Ventures, Institutional Logics, Dual Goals, Managing Acts
language
English
id
9093552
date added to LUP
2022-08-01 15:13:03
date last changed
2022-08-01 15:13:03
@misc{9093552,
  abstract     = {{The significant rise of environmental problems attracts entrepreneurs that are willing to take action towards a greener transition. Sustainability-driven entrepreneurs are continuously reshaping the business landscape. However, ventures that aim to combine both profit and sustainability goals often face the risk of mission drifts. This jeopardizes their reason for existing in the first place. Therefore, the purpose of this study is to get insights into how a small and
medium-sized sustainable venture manages conflicts stemming from the dual focus on
sustainability and profit. Social entrepreneurship literature and institutional theory and the concepts of conflicting institutional logics provide a theoretical lens through which this study analyzes a sustainable social venture. The findings have shown that sustainability thinking is complicated to implement in certain areas and companies often need to compromise or apply balancing acts. This study aims to discover and analyze these conflicting areas and how they are being managed. The results imply that a single organization can not ignite global sustainable change alone, it requires a larger scale of coordinated action and cross-regional collaborations.}},
  author       = {{Szeneczey, Bence and van der Maarel, Rick Daryl}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Balancing Dual Logics for a Greener Future - A qualitative study on a sustainable social venture}},
  year         = {{2022}},
}