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Påverkas tonen i VD-ordet av bolagets lönsamhet?

Bohlen, Linnea LU ; Brink Nilsson, Rasmus LU and Ahmad, Miran LU (2022) FEKH69 20221
Department of Business Administration
Abstract (Swedish)
Syfte: Syftet med uppsatsen är att utröna om VD-ordet förmedlar en rättvisande bild av bolagets finansiella ställning genom att undersöka om tonläge skiljer sig beroende på finansiell prestation.

Teori: Legitimitetsteorin, Impression Management och Institutionell teori

Metod: Studien använder en kvantitativ metod där sjuttiosex bolag på Stockholm Mid Cap undersöks. Genom datorstödd innehållsanalys har retorik i VD-ordet kunnat kvantifieras. Med hjälp av studiens teorier har hypoteser utformats och testats genom regressionsanalys och t-test för att undersöka skillnader mellan retorik i VD-ord och finansiella nyckeltal för att kunna utröna eventuella samband och skillnader.

Resultat: Studien visar att den retoriska framställningen... (More)
Syfte: Syftet med uppsatsen är att utröna om VD-ordet förmedlar en rättvisande bild av bolagets finansiella ställning genom att undersöka om tonläge skiljer sig beroende på finansiell prestation.

Teori: Legitimitetsteorin, Impression Management och Institutionell teori

Metod: Studien använder en kvantitativ metod där sjuttiosex bolag på Stockholm Mid Cap undersöks. Genom datorstödd innehållsanalys har retorik i VD-ordet kunnat kvantifieras. Med hjälp av studiens teorier har hypoteser utformats och testats genom regressionsanalys och t-test för att undersöka skillnader mellan retorik i VD-ord och finansiella nyckeltal för att kunna utröna eventuella samband och skillnader.

Resultat: Studien visar att den retoriska framställningen av optimism i VD-ordet för lönsamma respektive mindre lönsamma bolag skiljer sig minimalt åt, baserat på lönsamhetsgruppernas medelvärde av optimism. Inga signifikanta korrelationer förekommer mellan optimism och ROA och optimism och ROA-utveckling. Däremot förekommer ett signifikant samband mellan optimism och soliditet i VD-ordet.

Slutsats: Genom studiens resultat kan en slutsats dras om att optimismen i VD-ordet inte skiljer sig beroende på om bolaget är lönsamt eller mindre lönsamt. Likaså är det tveksamt om VD-ordet återger en rättvisande bild av finansiella ställning. Vi kan konstatera att det är problematiskt att ge ett definitivt svar på om en rättvisande bild förmedlas. Bolagets samtliga aspekter behöver analyseras, värderas och tas i beaktning för att en rättvis bedömning ska kunna göras. (Less)
Abstract
Purpose: The purpose of this essay is to examine if the CEO letter mediates a fair picture of the company's financial position by determining if the tone of the CEO letter differs depending on financial performance.

Theoretical perspectives: Legitimacy theory, Impression management and Institutional theory.

Methodology: The study uses a quantitative method where seventysix companies listed on Stockholm Mid Cap are examined. Through computerized content analysis the rhetorical tone of the CEO letter has been able to be quantified. The theoretical background laid foundation to several hypotheses that later were tested through different statistical methods. Thereafter regression analysis och t-test has been conducted to examine... (More)
Purpose: The purpose of this essay is to examine if the CEO letter mediates a fair picture of the company's financial position by determining if the tone of the CEO letter differs depending on financial performance.

Theoretical perspectives: Legitimacy theory, Impression management and Institutional theory.

Methodology: The study uses a quantitative method where seventysix companies listed on Stockholm Mid Cap are examined. Through computerized content analysis the rhetorical tone of the CEO letter has been able to be quantified. The theoretical background laid foundation to several hypotheses that later were tested through different statistical methods. Thereafter regression analysis och t-test has been conducted to examine differences between rhetorical tone in CEO letter and financial KPI to be able to determine potential connections and differences.

Results: The study shows that the rhetorical presentation of optimism in the CEO letter for profitable and less profitable companies differs minimally, based on the profitability group's average value of optimism. No significant correlations are found between optimism and ROA and optimism and ROA-development. Though the study shows a significant correlation between optimism and solidity.

Conclusions: Conclusion can be drawn from the results of the study regarding optimism and the fact that optimism don't differ depending on if the company is profitable or less profitable. Regarding if the CEO letter gives a fair picture of the company's financial performance is more difficult to draw conclusions. Whereas it is problematic to give a definitive answer to if a fair picture is being conveyed. All aspects of a company need to be analyzed, evaluated and taken into account so that a correct assessment of a fair picture can be made. (Less)
Please use this url to cite or link to this publication:
author
Bohlen, Linnea LU ; Brink Nilsson, Rasmus LU and Ahmad, Miran LU
supervisor
organization
alternative title
Does the company’s profitability affect the tone of the CEO letter?
course
FEKH69 20221
year
type
M2 - Bachelor Degree
subject
keywords
CEO-letter, Optimism, Fair picture, Voluntary disclosure, Profitability
language
Swedish
id
9095260
date added to LUP
2022-09-13 10:53:23
date last changed
2022-09-13 10:53:23
@misc{9095260,
  abstract     = {{Purpose: The purpose of this essay is to examine if the CEO letter mediates a fair picture of the company's financial position by determining if the tone of the CEO letter differs depending on financial performance.

Theoretical perspectives: Legitimacy theory, Impression management and Institutional theory.

Methodology: The study uses a quantitative method where seventysix companies listed on Stockholm Mid Cap are examined. Through computerized content analysis the rhetorical tone of the CEO letter has been able to be quantified. The theoretical background laid foundation to several hypotheses that later were tested through different statistical methods. Thereafter regression analysis och t-test has been conducted to examine differences between rhetorical tone in CEO letter and financial KPI to be able to determine potential connections and differences.

Results: The study shows that the rhetorical presentation of optimism in the CEO letter for profitable and less profitable companies differs minimally, based on the profitability group's average value of optimism. No significant correlations are found between optimism and ROA and optimism and ROA-development. Though the study shows a significant correlation between optimism and solidity.

Conclusions: Conclusion can be drawn from the results of the study regarding optimism and the fact that optimism don't differ depending on if the company is profitable or less profitable. Regarding if the CEO letter gives a fair picture of the company's financial performance is more difficult to draw conclusions. Whereas it is problematic to give a definitive answer to if a fair picture is being conveyed. All aspects of a company need to be analyzed, evaluated and taken into account so that a correct assessment of a fair picture can be made.}},
  author       = {{Bohlen, Linnea and Brink Nilsson, Rasmus and Ahmad, Miran}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Påverkas tonen i VD-ordet av bolagets lönsamhet?}},
  year         = {{2022}},
}