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"Where should I go next?"

Messerschmidt, Anna Maria LU and Antal, Fanni LU (2022) SMMM40 20221
Department of Service Studies
Abstract (Swedish)
Digital nomadism has been around for more than two decades. Due to the recent COVID-19
pandemic, there has been a shift from traditional office work to remote work, which made the
digital nomad lifestyle more accessible for a larger group of individuals. Digital nomads
represent a great opportunity for destinations as they help boost the local economy.
Therefore, it is important for destinations to get an understanding of how to attract digital
nomads. Most previous studies, however, have solely investigated the work- and lifestyle
aspects of digital nomadism. Thus, there is a lack of research about digital nomadism from a
tourism angle. This study aims to fill this gap by examining what factors are considered
important by digital... (More)
Digital nomadism has been around for more than two decades. Due to the recent COVID-19
pandemic, there has been a shift from traditional office work to remote work, which made the
digital nomad lifestyle more accessible for a larger group of individuals. Digital nomads
represent a great opportunity for destinations as they help boost the local economy.
Therefore, it is important for destinations to get an understanding of how to attract digital
nomads. Most previous studies, however, have solely investigated the work- and lifestyle
aspects of digital nomadism. Thus, there is a lack of research about digital nomadism from a
tourism angle. This study aims to fill this gap by examining what factors are considered
important by digital nomads. Those are analyzed through consumer behavior theory,
specifically the concepts of consumption values and the decision-making process. To
investigate those factors, we conducted 17 qualitative interviews in order to get in-depth
insights. Our findings demonstrate the importance of functional values in digital nomads'
final decision-making stage. Among those functional values infrastructure and the cost of
living have proven specifically important. The findings of this study contribute to the field of
tourism by understanding digital nomads’ consumer behavior. (Less)
Please use this url to cite or link to this publication:
author
Messerschmidt, Anna Maria LU and Antal, Fanni LU
supervisor
organization
alternative title
A qualitative study about digital nomads' destination choice
course
SMMM40 20221
year
type
H2 - Master's Degree (Two Years)
subject
keywords
digital nomads, consumer behavior theory, consumption value theory, destination choice, qualitative, tourism
language
English
id
9097579
date added to LUP
2022-08-17 11:21:26
date last changed
2022-08-17 11:21:26
@misc{9097579,
  abstract     = {{Digital nomadism has been around for more than two decades. Due to the recent COVID-19
pandemic, there has been a shift from traditional office work to remote work, which made the
digital nomad lifestyle more accessible for a larger group of individuals. Digital nomads
represent a great opportunity for destinations as they help boost the local economy.
Therefore, it is important for destinations to get an understanding of how to attract digital
nomads. Most previous studies, however, have solely investigated the work- and lifestyle
aspects of digital nomadism. Thus, there is a lack of research about digital nomadism from a
tourism angle. This study aims to fill this gap by examining what factors are considered
important by digital nomads. Those are analyzed through consumer behavior theory,
specifically the concepts of consumption values and the decision-making process. To
investigate those factors, we conducted 17 qualitative interviews in order to get in-depth
insights. Our findings demonstrate the importance of functional values in digital nomads'
final decision-making stage. Among those functional values infrastructure and the cost of
living have proven specifically important. The findings of this study contribute to the field of
tourism by understanding digital nomads’ consumer behavior.}},
  author       = {{Messerschmidt, Anna Maria and Antal, Fanni}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{"Where should I go next?"}},
  year         = {{2022}},
}