När DN flyttar in : en studie om hur den mediala bilden av Norrland kan påverkas av lokala journalistiska satsningar
(2023) JOUK10 20222Journalism
- Abstract (Swedish)
- Dagens Nyheter etablerade under våren 2022 lokala redaktioner i Luleå och Umeå med syftet att förmedla nyhetshändelser från Norrland till en rikspublik. Sedan uppstarten i mars 2022 till tidpunkten för genomförandet av denna studie har runt 180 artiklar producerats av redaktionens reportrar.
Syftet med studien är att undersöka hur Norrland representeras och gestaltas i Dagens Nyheter och ifall etableringen i regionen påverkar den mediala bild som förmedlas. Norrland har enligt tidigare forskning generaliserats och stereotypiserats i medier genom ett orientalistiskt perspektiv, där en svagare region andrafierats av en starkare i ett identitetsskapande syfte. Genom att knyta vissa attribut till Norrland, skapas en motbild av resten av... (More) - Dagens Nyheter etablerade under våren 2022 lokala redaktioner i Luleå och Umeå med syftet att förmedla nyhetshändelser från Norrland till en rikspublik. Sedan uppstarten i mars 2022 till tidpunkten för genomförandet av denna studie har runt 180 artiklar producerats av redaktionens reportrar.
Syftet med studien är att undersöka hur Norrland representeras och gestaltas i Dagens Nyheter och ifall etableringen i regionen påverkar den mediala bild som förmedlas. Norrland har enligt tidigare forskning generaliserats och stereotypiserats i medier genom ett orientalistiskt perspektiv, där en svagare region andrafierats av en starkare i ett identitetsskapande syfte. Genom att knyta vissa attribut till Norrland, skapas en motbild av resten av landet.
Samtliga artiklar har avkodats i en kvantitativ innehållsanalys med fokus på teorier kring orientalism, nyhetsvärdering, och representation. Intervjuer med reportrar anställda på redaktionerna har sedan genomförts där resultaten från den kvantitativa analysen och redaktionens arbetssätt diskuterats, för att få förståelse för den kontext som redaktionen verkar i.
Resultatet visar att ett tydligt orientalistiskt förhållningssätt inte kunde identifieras i rapporteringen från Norrland. Det sätt som regionen beskrivs hänvisade i stor grad till den gröna omställningen och industriboomen som sker i Norrland. Majoriteten av de negativa aspekter som lyfts berör den samhällsförändring som händer i området till följd av en stor ekonomisk tillväxt. Underrapporterade områden och ämnen berodde till största grad på långa reseavstånd för redaktionerna, begränsade resurser, samt nyhetsvärderingsprinciper som prioriterar en rikspublik.
Att ett tydligt orientalistiskt sätt att rapportera från regionen inte existerar har flera förklaringar. Dels har den samhällsförändring som skett i regionen lett till en förmedlad bild av Norrland som inte längre kan förknippas med tidigare negativa beskrivningar. Men också den geografiska närheten och anknytningen till regionen inom redaktionerna har förändrat representationen av Norrland i Dagens Nyheter. (Less) - Abstract
- During the spring of 2022, the Stockholm-based newspaper Dagens Nyheter established two newsrooms in the cities Luleå and Umeå located in the north of Sweden. The purpose was to communicate news events from Norrland to a national audience. From the start of the newsrooms until the time of this study, around 180 articles were published.
The aim of this study is to investigate how the region of Norrland is represented and framed in the coverage from Dagens Nyheter and to discover if the choice to establish themselves in Norrland have had any impact on the image of Norrland that is communicated. Previous research shows that Norrland has been generalized and stereotyped in media through a perspective of orientalism. Norrland has been... (More) - During the spring of 2022, the Stockholm-based newspaper Dagens Nyheter established two newsrooms in the cities Luleå and Umeå located in the north of Sweden. The purpose was to communicate news events from Norrland to a national audience. From the start of the newsrooms until the time of this study, around 180 articles were published.
The aim of this study is to investigate how the region of Norrland is represented and framed in the coverage from Dagens Nyheter and to discover if the choice to establish themselves in Norrland have had any impact on the image of Norrland that is communicated. Previous research shows that Norrland has been generalized and stereotyped in media through a perspective of orientalism. Norrland has been portrayed as the other and a weaker region in a process of forming a national identity for the rest of the country. Certain attributes connected to Norrland has produced a mirror for other parts of Sweden, that will be associated with the opposite attributes.
All published articles have been analyzed through a quantitative content analysis, focusing on theories of orientalism, news values, and representation. Reporters from Dagens Nyheter were interviewed regarding the newsrooms routines and the results from the quantitative content analysis were discussed. The purpose of the interviews was for the study to gain knowledge and understanding of the reporter’s context.
A clear perspective of orientalism could not be identified in the material. The region is largely described in relation to the green transition of industries, and the big investments being made in Norrland’s new environmental green change. Most of the communicated negative attributes connected to Norrland were associated with the big societal developments
that take place because of the big economic growth in the region. The absence of underreported areas and subjects was mostly explained by long geographical distances, limited resources and news values principles that prioritize the national audience.
The absence of a clear perspective of orientalism in the coverage is believed to have several reasons. Changes in society do not make it possible for Norrland to be portrayed with some of the former negative attributes. The geographical closeness and the association with and knowledge of the region within the newsroom´s reporters could also have an impact on the region not being portrayed in a stereotypical way or from a perspective of orientalism. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9104575
- author
- Svenfelt, Victor Simon LU and Gustafsson, Niklas LU
- supervisor
- organization
- course
- JOUK10 20222
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Journalistik, Riksmedia, Nyhetsmedier, Norrland, Orientalism, Gestaltning, Dagens Nyheter, Glesbygd
- language
- Swedish
- id
- 9104575
- date added to LUP
- 2023-01-31 14:32:08
- date last changed
- 2023-01-31 14:32:08
@misc{9104575,
abstract = {{During the spring of 2022, the Stockholm-based newspaper Dagens Nyheter established two newsrooms in the cities Luleå and Umeå located in the north of Sweden. The purpose was to communicate news events from Norrland to a national audience. From the start of the newsrooms until the time of this study, around 180 articles were published.
The aim of this study is to investigate how the region of Norrland is represented and framed in the coverage from Dagens Nyheter and to discover if the choice to establish themselves in Norrland have had any impact on the image of Norrland that is communicated. Previous research shows that Norrland has been generalized and stereotyped in media through a perspective of orientalism. Norrland has been portrayed as the other and a weaker region in a process of forming a national identity for the rest of the country. Certain attributes connected to Norrland has produced a mirror for other parts of Sweden, that will be associated with the opposite attributes.
All published articles have been analyzed through a quantitative content analysis, focusing on theories of orientalism, news values, and representation. Reporters from Dagens Nyheter were interviewed regarding the newsrooms routines and the results from the quantitative content analysis were discussed. The purpose of the interviews was for the study to gain knowledge and understanding of the reporter’s context.
A clear perspective of orientalism could not be identified in the material. The region is largely described in relation to the green transition of industries, and the big investments being made in Norrland’s new environmental green change. Most of the communicated negative attributes connected to Norrland were associated with the big societal developments
that take place because of the big economic growth in the region. The absence of underreported areas and subjects was mostly explained by long geographical distances, limited resources and news values principles that prioritize the national audience.
The absence of a clear perspective of orientalism in the coverage is believed to have several reasons. Changes in society do not make it possible for Norrland to be portrayed with some of the former negative attributes. The geographical closeness and the association with and knowledge of the region within the newsroom´s reporters could also have an impact on the region not being portrayed in a stereotypical way or from a perspective of orientalism.}},
author = {{Svenfelt, Victor Simon and Gustafsson, Niklas}},
language = {{swe}},
note = {{Student Paper}},
title = {{När DN flyttar in : en studie om hur den mediala bilden av Norrland kan påverkas av lokala journalistiska satsningar}},
year = {{2023}},
}