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The Right Kind of Attention : a qualitative analysis of the ADHD community on Instagram

Olofsson, Elna LU (2023) MKVK04 20222
Media and Communication Studies
Department of Communication and Media
Abstract
Attention Deficit Hyperactive Disorder (ADHD) has been a contentious disorder for years and incorrect beliefs and assumptions about the disorder are still common both in the medical community and the public’s perception. Previous research has exemplified this by demonstrating that the representation of ADHD in traditional mass media consists of few depictions and homogenous stereotypes. In recent news, the growing ADHD community on social media has been widely documented and discussed. This study was conducted to further deepen the insight and understanding of this phenomenon through qualitative interviews with five ADHD creators on the platform Instagram. By incorporating users’ agency this study demonstrates the ways lingering outdated... (More)
Attention Deficit Hyperactive Disorder (ADHD) has been a contentious disorder for years and incorrect beliefs and assumptions about the disorder are still common both in the medical community and the public’s perception. Previous research has exemplified this by demonstrating that the representation of ADHD in traditional mass media consists of few depictions and homogenous stereotypes. In recent news, the growing ADHD community on social media has been widely documented and discussed. This study was conducted to further deepen the insight and understanding of this phenomenon through qualitative interviews with five ADHD creators on the platform Instagram. By incorporating users’ agency this study demonstrates the ways lingering outdated assumptions on the disorder has impacted several large demographic groups. The findings of this study argues that the rising popularity of the growing ADHD community on social media can be understood as a reaction to the neglect these individuals have experienced over the years. (Less)
Please use this url to cite or link to this publication:
author
Olofsson, Elna LU
supervisor
organization
course
MKVK04 20222
year
type
M2 - Bachelor Degree
subject
keywords
social media, ADHD, stigma, mental disorders, media representations, Instagram, qualitative interviews, content creators
language
English
id
9110361
date added to LUP
2023-03-20 12:49:22
date last changed
2023-03-20 12:49:22
@misc{9110361,
  abstract     = {{Attention Deficit Hyperactive Disorder (ADHD) has been a contentious disorder for years and incorrect beliefs and assumptions about the disorder are still common both in the medical community and the public’s perception. Previous research has exemplified this by demonstrating that the representation of ADHD in traditional mass media consists of few depictions and homogenous stereotypes. In recent news, the growing ADHD community on social media has been widely documented and discussed. This study was conducted to further deepen the insight and understanding of this phenomenon through qualitative interviews with five ADHD creators on the platform Instagram. By incorporating users’ agency this study demonstrates the ways lingering outdated assumptions on the disorder has impacted several large demographic groups. The findings of this study argues that the rising popularity of the growing ADHD community on social media can be understood as a reaction to the neglect these individuals have experienced over the years.}},
  author       = {{Olofsson, Elna}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Right Kind of Attention : a qualitative analysis of the ADHD community on Instagram}},
  year         = {{2023}},
}