Under the Digital Media Spotlight: The Entity of Rasmus Paludan
(2023) SKDK11 20231Department of Strategic Communication
- Abstract (Swedish)
- Digitaliseringen och framväxten av Web 2.0 har förändrat dagens medielandskap och skapat nya förutsättningar för nyhetsmedier och dess intressenter. Till följd av det har mainstream och alternativ media större utrymme att nå och påverka en bredare publik. Detta skapar även en större möjlighet för intressenter och politiska aktörer att påverka över vad som publiceras i media. En politisk aktör som har fått medial uppmärksamhet och stärkt sin närvaro i Sverige på senare år är den högerextrema politikern Rasmus Paludan. Syftet med studien var att genom en kritisk diskursanalys undersöka hur svenska digitala nyhetsmedier med olika politisk bakgrund skapar diskurser om Paludan. Vidare, undersökte studien om diskurserna innehöll strategiska... (More)
- Digitaliseringen och framväxten av Web 2.0 har förändrat dagens medielandskap och skapat nya förutsättningar för nyhetsmedier och dess intressenter. Till följd av det har mainstream och alternativ media större utrymme att nå och påverka en bredare publik. Detta skapar även en större möjlighet för intressenter och politiska aktörer att påverka över vad som publiceras i media. En politisk aktör som har fått medial uppmärksamhet och stärkt sin närvaro i Sverige på senare år är den högerextrema politikern Rasmus Paludan. Syftet med studien var att genom en kritisk diskursanalys undersöka hur svenska digitala nyhetsmedier med olika politisk bakgrund skapar diskurser om Paludan. Vidare, undersökte studien om diskurserna innehöll strategiska narrativ och desinformation utifrån ett analytiskt ramverk baserat på Pamment et.al (2018) modell om strategiska narrativ som påverkansstrategier. Det empiriska materialet som låg till grund för analysen var arton artiklar, med tre artiklar slumpmässigt utvalda från de digitala nyhetsmedierna Expressen, Aftonbladet, Dagens Nyheter, Svenska Dagbladet, Nya Tider, och Dagens ETC. Analysen visade att det gick att identifiera negativa diskurser om Paludan i samtliga mainstream medier, samt ett positivt strategiskt narrativ. I Dagens ETC identifierades liknande negativa diskurser som i mainstream media, däremot återfanns även ett positivt (positive) och vridet (oblique) strategiskt narrativ samt disinformationskategorin missapproriation i en av artiklarna. Diskurserna i Nya Tider utmärkte sig från resterande då de var den enda tidning som konstruerat positiva diskurser om Paludan. Det återfanns ett positivt (positive), negativt (negative) och vridet (oblique) strategiskt narrativ, samt disinformationskategorierna missapproriation, propaganda och fabrication i alla tre artiklarna. Slutsatsen som dras från resultaten är att trots diskursernas natur är all uppmärksamhet i medierna fördelaktig för Rasmus politiska agenda, däremot kan diskursens utformning påverka Paludans politiska budskap. (Less)
- Abstract
- As a result of the digitalization and the digital era of Web 2.0, news media have undergone significant changes. Both mainstream and alternative media now have a greater opportunity to reach and influence a broader audience. Further, this allows stakeholders to exert more influence over news content, in which political actors and entities have the possibility to effectively communicate their political agendas. Rasmus Paludan, known for being a far-right political extremist, has during recent years garnered significant media attention in Sweden, strengthening his political presence and agenda. The aim of this study has critically examined whether mainstream and alternative news medias shape and construct discourses about Paludan in Swedish... (More)
- As a result of the digitalization and the digital era of Web 2.0, news media have undergone significant changes. Both mainstream and alternative media now have a greater opportunity to reach and influence a broader audience. Further, this allows stakeholders to exert more influence over news content, in which political actors and entities have the possibility to effectively communicate their political agendas. Rasmus Paludan, known for being a far-right political extremist, has during recent years garnered significant media attention in Sweden, strengthening his political presence and agenda. The aim of this study has critically examined whether mainstream and alternative news medias shape and construct discourses about Paludan in Swedish digital news media. Furthermore, it determines whether these discourses contain strategic narratives and disinformation. This is conducted through a critical discourse analysis as well as an analytical framework based on Pamment et.al (2018) strategic narratives influence strategies. The empirical material that has been analyzed is 18 articles, with three articles chosen randomly from the digital news media Expressen, Aftonbladet, Dagens Nyheter, Svenska Dagbladet, Nya Tider, and Dagens ETC. Through a critical discourse analysis and the conducted analytical framework, it has been identified that each digital news media shape discourses about Paludan. In the mainstream media Expressen, Aftonbladet, Dagens Nyheter, and Svenska Dagbladet a recurring negative discourse has been identified, as well as a positive strategic narrative. The negative discourse is also identified in Dagens ETC, however, positive and oblique strategic narratives as well as the disinformation category misappropriation have been detected. Nya Tider is the news media that stands out the most from the rest, as a positive discourse about Paludan is detected. Moreover, a positive, negative, and oblique strategic narrative, as well as the disinformation categories misappropriation, propaganda, and fabrication have been identified in Nya Tider. Lastly, the result also determines that Rasmus Paludan succeeds with his political agenda through the media attention that he receives, however in varying degrees in the different news media. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9118043
- author
- Lindén, Milla LU and Winge, Moa LU
- supervisor
- organization
- course
- SKDK11 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Rasmus Paludan, digital news media, alternative news media, mainstream media, Easter Riots, strategic narratives, disinformation, framing, critical discourse analysis
- language
- English
- id
- 9118043
- date added to LUP
- 2023-06-02 11:46:42
- date last changed
- 2023-06-02 11:46:42
@misc{9118043,
abstract = {{As a result of the digitalization and the digital era of Web 2.0, news media have undergone significant changes. Both mainstream and alternative media now have a greater opportunity to reach and influence a broader audience. Further, this allows stakeholders to exert more influence over news content, in which political actors and entities have the possibility to effectively communicate their political agendas. Rasmus Paludan, known for being a far-right political extremist, has during recent years garnered significant media attention in Sweden, strengthening his political presence and agenda. The aim of this study has critically examined whether mainstream and alternative news medias shape and construct discourses about Paludan in Swedish digital news media. Furthermore, it determines whether these discourses contain strategic narratives and disinformation. This is conducted through a critical discourse analysis as well as an analytical framework based on Pamment et.al (2018) strategic narratives influence strategies. The empirical material that has been analyzed is 18 articles, with three articles chosen randomly from the digital news media Expressen, Aftonbladet, Dagens Nyheter, Svenska Dagbladet, Nya Tider, and Dagens ETC. Through a critical discourse analysis and the conducted analytical framework, it has been identified that each digital news media shape discourses about Paludan. In the mainstream media Expressen, Aftonbladet, Dagens Nyheter, and Svenska Dagbladet a recurring negative discourse has been identified, as well as a positive strategic narrative. The negative discourse is also identified in Dagens ETC, however, positive and oblique strategic narratives as well as the disinformation category misappropriation have been detected. Nya Tider is the news media that stands out the most from the rest, as a positive discourse about Paludan is detected. Moreover, a positive, negative, and oblique strategic narrative, as well as the disinformation categories misappropriation, propaganda, and fabrication have been identified in Nya Tider. Lastly, the result also determines that Rasmus Paludan succeeds with his political agenda through the media attention that he receives, however in varying degrees in the different news media.}},
author = {{Lindén, Milla and Winge, Moa}},
language = {{eng}},
note = {{Student Paper}},
title = {{Under the Digital Media Spotlight: The Entity of Rasmus Paludan}},
year = {{2023}},
}