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Krishantering för Sverige - i tiden

Bergstrand, Sofia LU and Boberg, Emma LU (2023) SKDK11 20231
Department of Strategic Communication
Abstract
This study aims to analyze which strategies the Swedish Royal House uses to manage crises. The study thus intends to contribute to the field of ​​strategic communication, regarding how social institutions can communicate strategically during crises, depending on the level of responsibility, reputation capital and previous crisis history. The King of Sweden has reigned for half a century this year and the jubilee year is an opportunity to reflect upon the institution and its ability to handle crises successfully. The study has its roots in social constructivism and through a qualitative case study, consisting of a content analysis and elite interviews, two current crises in the Swedish Royal Family have been analyzed. One was caused by the... (More)
This study aims to analyze which strategies the Swedish Royal House uses to manage crises. The study thus intends to contribute to the field of ​​strategic communication, regarding how social institutions can communicate strategically during crises, depending on the level of responsibility, reputation capital and previous crisis history. The King of Sweden has reigned for half a century this year and the jubilee year is an opportunity to reflect upon the institution and its ability to handle crises successfully. The study has its roots in social constructivism and through a qualitative case study, consisting of a content analysis and elite interviews, two current crises in the Swedish Royal Family have been analyzed. One was caused by the spread of rumors in social media and the other by the monarch himself. Crisis communication has been used as a theoretical framework, with an emphasis on Coombs's Situational Crisis Communication Theory. The study shows that the same three strategies, adjusting information, denial and bolstering, were used in both crises, despite clear differences between these two regarding previous crisis history and level of responsibility. The strategies should therefore be considered as guidelines rather than rules. Instead, reputation capital seems to be more important to get through a crisis successfully. Promoting and managing relationships with stakeholders is consequently found to be fundamental for all social institutions that wish to succeed in their crisis management. (Less)
Abstract (Swedish)
Denna studie syftar till att analysera vilka strategier det svenska kungahuset använder sig av för att hantera kriser. Studien ämnar därigenom att bidra till forskningsområdet strategisk kommunikation, gällande hur samhällsinstitutioner kan kommunicera strategiskt i samband med kriser, beroende på ansvarsnivå, rykteskapital och tidigare krishistoria. Sveriges kung har i år regerat i ett halvt sekel och jubileumsåret är ett tillfälle att reflektera kring institutionen och dess förmåga att framgångsrikt hantera kriser. Studien tar avstamp i socialkonstruktivismen och genom en kvalitativ fallstudie, bestående av en innehållsanalys och elitintervjuer, har två aktuella kriser i den svenska kungafamiljen analyserats. Den ena krisen orsakades av... (More)
Denna studie syftar till att analysera vilka strategier det svenska kungahuset använder sig av för att hantera kriser. Studien ämnar därigenom att bidra till forskningsområdet strategisk kommunikation, gällande hur samhällsinstitutioner kan kommunicera strategiskt i samband med kriser, beroende på ansvarsnivå, rykteskapital och tidigare krishistoria. Sveriges kung har i år regerat i ett halvt sekel och jubileumsåret är ett tillfälle att reflektera kring institutionen och dess förmåga att framgångsrikt hantera kriser. Studien tar avstamp i socialkonstruktivismen och genom en kvalitativ fallstudie, bestående av en innehållsanalys och elitintervjuer, har två aktuella kriser i den svenska kungafamiljen analyserats. Den ena krisen orsakades av ryktesspridning i sociala medier och den andra av monarken själv. Kriskommunikation har använts som teoretiskt ramverk, med tonvikt på Coombs Situational Crisis Communication Theory. Studien visar att samma tre strategier, anpassning av information, förnekelse och förstärkning, användes vid båda kriserna, trots tydliga skillnader mellan dessa två gällande tidigare krishistoria och ansvarsnivå. Strategierna ska därför betraktas som riktlinjer snarare än regler. Istället verkar rykteskapitalet vara viktigare för att ta sig igenom en kris framgångsrikt. Att främja och förvalta relationer med intressenter konstateras följaktligen vara fundamentalt för alla samhällsinstitutioner som önskar lyckas med sin krishantering. (Less)
Please use this url to cite or link to this publication:
author
Bergstrand, Sofia LU and Boberg, Emma LU
supervisor
organization
course
SKDK11 20231
year
type
M2 - Bachelor Degree
subject
keywords
Crisis communication, Situational Crisis Communication Theory, social media, monarchy, Carl XVI Gustaf
language
Swedish
id
9118386
date added to LUP
2023-06-08 12:00:01
date last changed
2023-06-08 12:00:01
@misc{9118386,
  abstract     = {{This study aims to analyze which strategies the Swedish Royal House uses to manage crises. The study thus intends to contribute to the field of ​​strategic communication, regarding how social institutions can communicate strategically during crises, depending on the level of responsibility, reputation capital and previous crisis history. The King of Sweden has reigned for half a century this year and the jubilee year is an opportunity to reflect upon the institution and its ability to handle crises successfully. The study has its roots in social constructivism and through a qualitative case study, consisting of a content analysis and elite interviews, two current crises in the Swedish Royal Family have been analyzed. One was caused by the spread of rumors in social media and the other by the monarch himself. Crisis communication has been used as a theoretical framework, with an emphasis on Coombs's Situational Crisis Communication Theory. The study shows that the same three strategies, adjusting information, denial and bolstering, were used in both crises, despite clear differences between these two regarding previous crisis history and level of responsibility. The strategies should therefore be considered as guidelines rather than rules. Instead, reputation capital seems to be more important to get through a crisis successfully. Promoting and managing relationships with stakeholders is consequently found to be fundamental for all social institutions that wish to succeed in their crisis management.}},
  author       = {{Bergstrand, Sofia and Boberg, Emma}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Krishantering för Sverige - i tiden}},
  year         = {{2023}},
}