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CSR in Times of Crisis – A multiple case study on the effect of COVID-19 on companies’ approach to CSR initiatives

Numanspahic, Danira LU and Welin, Johan LU (2023) BUSN09 20231
Department of Business Administration
Abstract
Title: CSR in Times of Crisis – A multiple case study on the effect of COVID-19 on companies’ approach to CSR initiatives
Seminar Date: June 1, 2023
Authors: Danira Numanspahic and Johan Welin
Supervisor: Merle Jacob
Course: BUSN09 - Degree Project in Strategic Management
Purpose: The purpose of this thesis is to explore potential changes in two different Nordic industries’ approaches to CSR-related issues during the COVID-19 pandemic.
Theoretical Perspective: The theoretical framework is built upon stakeholder theory, shareholder theory, and institutional theory. This is further complemented by context-laying research on the history of CSR as well as existing trends during the time period.
Methodology: To fulfill the purpose of the... (More)
Title: CSR in Times of Crisis – A multiple case study on the effect of COVID-19 on companies’ approach to CSR initiatives
Seminar Date: June 1, 2023
Authors: Danira Numanspahic and Johan Welin
Supervisor: Merle Jacob
Course: BUSN09 - Degree Project in Strategic Management
Purpose: The purpose of this thesis is to explore potential changes in two different Nordic industries’ approaches to CSR-related issues during the COVID-19 pandemic.
Theoretical Perspective: The theoretical framework is built upon stakeholder theory, shareholder theory, and institutional theory. This is further complemented by context-laying research on the history of CSR as well as existing trends during the time period.
Methodology: To fulfill the purpose of the study a qualitative approach consisting of a multiple case study was conducted, in addition to desk research. Interviews were conducted with representatives of the case companies, and this was further complemented with collected data from published company reports.
Empirical Foundation: Nine interviews were conducted with representatives from six different companies, operating within the grocery retail industry or the hospitality industry.
Conclusion: The thesis concludes that the COVID19-pandemic can be seen to have affected parts of Nordic companies’ approaches to CSR-related matters, in various ways and to different extent, and that these changes do differ depending on the industry. As such, the financial development of each industry has been shown to affect companies' opportunities to invest in CSR initiatives. Furthermore, a reprioritization of CSR initiatives has been observed, as well as new CSR initiatives as direct consequences of the pandemic. In addition, some CSR initiatives have been found temporarily paused or permanently terminated. (Less)
Please use this url to cite or link to this publication:
author
Numanspahic, Danira LU and Welin, Johan LU
supervisor
organization
course
BUSN09 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
corporate social responsibility, institutional theory, shareholder theory, stakeholder theory
language
English
id
9118484
date added to LUP
2023-09-12 13:24:02
date last changed
2023-09-12 13:24:02
@misc{9118484,
  abstract     = {{Title: CSR in Times of Crisis – A multiple case study on the effect of COVID-19 on companies’ approach to CSR initiatives
Seminar Date: June 1, 2023
Authors: Danira Numanspahic and Johan Welin
Supervisor: Merle Jacob
Course: BUSN09 - Degree Project in Strategic Management
Purpose: The purpose of this thesis is to explore potential changes in two different Nordic industries’ approaches to CSR-related issues during the COVID-19 pandemic.
Theoretical Perspective: The theoretical framework is built upon stakeholder theory, shareholder theory, and institutional theory. This is further complemented by context-laying research on the history of CSR as well as existing trends during the time period.
Methodology: To fulfill the purpose of the study a qualitative approach consisting of a multiple case study was conducted, in addition to desk research. Interviews were conducted with representatives of the case companies, and this was further complemented with collected data from published company reports.
Empirical Foundation: Nine interviews were conducted with representatives from six different companies, operating within the grocery retail industry or the hospitality industry.
Conclusion: The thesis concludes that the COVID19-pandemic can be seen to have affected parts of Nordic companies’ approaches to CSR-related matters, in various ways and to different extent, and that these changes do differ depending on the industry. As such, the financial development of each industry has been shown to affect companies' opportunities to invest in CSR initiatives. Furthermore, a reprioritization of CSR initiatives has been observed, as well as new CSR initiatives as direct consequences of the pandemic. In addition, some CSR initiatives have been found temporarily paused or permanently terminated.}},
  author       = {{Numanspahic, Danira and Welin, Johan}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{CSR in Times of Crisis – A multiple case study on the effect of COVID-19 on companies’ approach to CSR initiatives}},
  year         = {{2023}},
}