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E-scooter Sharing Service Integration within Public Transportation System: Evidence from Malmö. A Mixed-Methods Research

Torres Ortega, Carlos LU and Franzin, Marco LU (2023) BUSN09 20231
Department of Business Administration
Abstract
This thesis aims to capture if a potential integration of the e-scooter-sharing service into the urban transportation system is deemed to be positively perceived and a viable option. A convergent mixed-methods research was conducted with an abductive reasoning to strengthen the relations between data and theory. The empirical data were collected through a semi-structured interview with two professionals experienced in the urban transportation subject, and a survey customized with a Likert scale range and tailored based on of the factors affecting the choice of mode of transportation. The conclusion drawn from this research show, from the customer’s perception, a positive attitude and an increasing likelihood of using the e-scooter-sharing... (More)
This thesis aims to capture if a potential integration of the e-scooter-sharing service into the urban transportation system is deemed to be positively perceived and a viable option. A convergent mixed-methods research was conducted with an abductive reasoning to strengthen the relations between data and theory. The empirical data were collected through a semi-structured interview with two professionals experienced in the urban transportation subject, and a survey customized with a Likert scale range and tailored based on of the factors affecting the choice of mode of transportation. The conclusion drawn from this research show, from the customer’s perception, a positive attitude and an increasing likelihood of using the e-scooter-sharing service in the case of an integration within the public transportation system, and emphasize the benefits of the efficiency and convenience towards having the service within a single platform. However, the public transportation authority’s professionals declared on behalf of the company that despite not being interested in integrating this service at the moment due to the numerous challenges posed by the service itself, the integration is technically possible in terms of resources. (Less)
Please use this url to cite or link to this publication:
author
Torres Ortega, Carlos LU and Franzin, Marco LU
supervisor
organization
course
BUSN09 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
shared e-scooter, customer, public transportation, perceptions, integration, urban
language
English
id
9119462
date added to LUP
2023-09-12 13:22:42
date last changed
2023-09-12 13:22:42
@misc{9119462,
  abstract     = {{This thesis aims to capture if a potential integration of the e-scooter-sharing service into the urban transportation system is deemed to be positively perceived and a viable option. A convergent mixed-methods research was conducted with an abductive reasoning to strengthen the relations between data and theory. The empirical data were collected through a semi-structured interview with two professionals experienced in the urban transportation subject, and a survey customized with a Likert scale range and tailored based on of the factors affecting the choice of mode of transportation. The conclusion drawn from this research show, from the customer’s perception, a positive attitude and an increasing likelihood of using the e-scooter-sharing service in the case of an integration within the public transportation system, and emphasize the benefits of the efficiency and convenience towards having the service within a single platform. However, the public transportation authority’s professionals declared on behalf of the company that despite not being interested in integrating this service at the moment due to the numerous challenges posed by the service itself, the integration is technically possible in terms of resources.}},
  author       = {{Torres Ortega, Carlos and Franzin, Marco}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{E-scooter Sharing Service Integration within Public Transportation System: Evidence from Malmö. A Mixed-Methods Research}},
  year         = {{2023}},
}