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Consumers’ perceptions of reusable returnable packaging

Fort, Aline LU and Hanusiakova, Michaela LU (2023) BUSN09 20231
Department of Business Administration
Abstract
Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable
packaging.
Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. Additional factors (gender, age, education level, past experience) were added to another framework as they were frequently mentioned in the literature.
Methodology: Deductive research approach, mixed strategy and cross-sectional research design.
Empirical foundations: The empirical data was collected through an online survey created via Google Forms, and distributed through the authors’ personal social networks... (More)
Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable
packaging.
Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. Additional factors (gender, age, education level, past experience) were added to another framework as they were frequently mentioned in the literature.
Methodology: Deductive research approach, mixed strategy and cross-sectional research design.
Empirical foundations: The empirical data was collected through an online survey created via Google Forms, and distributed through the authors’ personal social networks such as Linkedin, Instagram, Facebook and WhatsApp.
Conclusions: The variables associated with the Theory of Planned Behaviour are positively associated with the interest in using reusable returnable packaging. The demographic factors, as well as past experience, are either not associated or weakly associated with the interest in using reusable returnable packaging. Age, education and past experience did not show a significant association with the interest whereas gender showed a weak significant association. (Less)
Please use this url to cite or link to this publication:
author
Fort, Aline LU and Hanusiakova, Michaela LU
supervisor
organization
course
BUSN09 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
reusable returnable packaging, circular economy, Theory of Planned Behaviour, demographic factors
language
English
id
9119681
date added to LUP
2023-09-12 13:20:57
date last changed
2023-09-12 13:20:57
@misc{9119681,
  abstract     = {{Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable
packaging.
Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. Additional factors (gender, age, education level, past experience) were added to another framework as they were frequently mentioned in the literature.
Methodology: Deductive research approach, mixed strategy and cross-sectional research design.
Empirical foundations: The empirical data was collected through an online survey created via Google Forms, and distributed through the authors’ personal social networks such as Linkedin, Instagram, Facebook and WhatsApp.
Conclusions: The variables associated with the Theory of Planned Behaviour are positively associated with the interest in using reusable returnable packaging. The demographic factors, as well as past experience, are either not associated or weakly associated with the interest in using reusable returnable packaging. Age, education and past experience did not show a significant association with the interest whereas gender showed a weak significant association.}},
  author       = {{Fort, Aline and Hanusiakova, Michaela}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Consumers’ perceptions of reusable returnable packaging}},
  year         = {{2023}},
}