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Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration

Blokdijk, Madelon LU and Elmberg, Annika LU (2023) ENTN19 20231
Department of Business Administration
Abstract (Swedish)
This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. Social media entrepreneurs are role models who offer two- way communication, transparency and insight into entrepreneurship's real-life challenges and opportunities. The study reveals that female social media role models are perceived as relatable and inspiring by young female adults who seek guidance and support in their professional journeys. The... (More)
This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. Social media entrepreneurs are role models who offer two- way communication, transparency and insight into entrepreneurship's real-life challenges and opportunities. The study reveals that female social media role models are perceived as relatable and inspiring by young female adults who seek guidance and support in their professional journeys. The research suggests that social media platforms, in this case Instagram, can be used as a tool to minimise the gap between female and male entrepreneurs. However, this study also found inherent difficulties associated with forming authentic connections with social media role models, underscoring the significance of regarding them as complementary to near-peer role models. The findings contribute to existing knowledge on role models in entrepreneurship and highlight the value of social media entrepreneurs as a distinct type of role model. (Less)
Please use this url to cite or link to this publication:
author
Blokdijk, Madelon LU and Elmberg, Annika LU
supervisor
organization
course
ENTN19 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
Entrepreneurial Role Models, Entrepreneurial Aspiration, Female Entrepreneurship, Social Media Entrepreneurship.
language
English
id
9121024
date added to LUP
2023-06-19 10:26:04
date last changed
2023-06-19 10:26:04
@misc{9121024,
  abstract     = {{This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. Social media entrepreneurs are role models who offer two- way communication, transparency and insight into entrepreneurship's real-life challenges and opportunities. The study reveals that female social media role models are perceived as relatable and inspiring by young female adults who seek guidance and support in their professional journeys. The research suggests that social media platforms, in this case Instagram, can be used as a tool to minimise the gap between female and male entrepreneurs. However, this study also found inherent difficulties associated with forming authentic connections with social media role models, underscoring the significance of regarding them as complementary to near-peer role models. The findings contribute to existing knowledge on role models in entrepreneurship and highlight the value of social media entrepreneurs as a distinct type of role model.}},
  author       = {{Blokdijk, Madelon and Elmberg, Annika}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration}},
  year         = {{2023}},
}