"Ett folk och flera folk" : en studie av hur Jugoslavien har konceptualiserats i svensk reselitteratur 1896–1916 & 1954–1980.
(2023) HISK37 20231History
- Abstract
- Since the 1950's, mass tourism has become a considerable part of modern western culture. Examining where, why and how people have traveled can tell us a lot about people's habits and cultural frames of reference. Yet, the area of tourism history is fairly uncharted, with travelogs being one of the more prevalent objects of interest for academic research. Research focused on travel guides and travel catalogs have mainly focused on nations such as the Soviet Union, Spain, and the U.S.A. Western tourism towards Yugoslavia has been fairly neglected in comparison, especially in a Swedish context. This essay aims to fill that gap of knowledge by examining how Yugoslavia has been portrayed in Swedish travel literature between 1896-1916 and... (More)
- Since the 1950's, mass tourism has become a considerable part of modern western culture. Examining where, why and how people have traveled can tell us a lot about people's habits and cultural frames of reference. Yet, the area of tourism history is fairly uncharted, with travelogs being one of the more prevalent objects of interest for academic research. Research focused on travel guides and travel catalogs have mainly focused on nations such as the Soviet Union, Spain, and the U.S.A. Western tourism towards Yugoslavia has been fairly neglected in comparison, especially in a Swedish context. This essay aims to fill that gap of knowledge by examining how Yugoslavia has been portrayed in Swedish travel literature between 1896-1916 and 1954-1980. Another purpose of this essay is to examine what selling points were used to advertise Yugoslavia as a tourist destination to Swedish customers between 1954 and 1980. The source material used consists of travelogs, several travel catalogs as well as one travel guide. The material is subject to a qualitative study and analyzed with the help of Maria Nikolaeva Todorova's theoretical concept "balkanism" in order to shed light on how Yugoslavia is constructed in western discourses. Additionally, Associate Professor of European History at the University of New England, Eric G.E. Zuelow's concept "tourist gaze" is applied in order to emphasize the commercial nature of the travel guides and catalogs. The essay found that the portrayal of Yugoslavia in the travel literature examined has, for the most part been fairly ambivalent. The republic has been portrayed as one unified country containing the cultural influences of several other countries. The most common depiction of the country was as a bridge between the East and the West and containing influences from the Roman Empire, Austria-Hungary and Italy as well as the Byzantine and Ottoman Empire. All of these historical, cultural, and in turn, religious influences being gathered in one country was also one of the main selling points in up until the 1970's. From the second half of 1970's and onwards the main selling point shifted from underlining the heterogenous nature of the country to focusing on trips centered around sunbathing, swimming and relaxation. In place of trips around the whole country, the travel literature devoted more space to advertising resorts along the Adriatic coast. This correlates with the increased popularity of chartered beach holidays among Swedes during the 1960's and 70's. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9122421
- author
- Sokcic Sundell, William LU
- supervisor
- organization
- course
- HISK37 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- balkanism, Jugoslavien, massturism, reselitteratur, tourist gaze
- language
- Swedish
- id
- 9122421
- date added to LUP
- 2023-09-14 12:42:52
- date last changed
- 2023-09-14 12:42:52
@misc{9122421,
abstract = {{Since the 1950's, mass tourism has become a considerable part of modern western culture. Examining where, why and how people have traveled can tell us a lot about people's habits and cultural frames of reference. Yet, the area of tourism history is fairly uncharted, with travelogs being one of the more prevalent objects of interest for academic research. Research focused on travel guides and travel catalogs have mainly focused on nations such as the Soviet Union, Spain, and the U.S.A. Western tourism towards Yugoslavia has been fairly neglected in comparison, especially in a Swedish context. This essay aims to fill that gap of knowledge by examining how Yugoslavia has been portrayed in Swedish travel literature between 1896-1916 and 1954-1980. Another purpose of this essay is to examine what selling points were used to advertise Yugoslavia as a tourist destination to Swedish customers between 1954 and 1980. The source material used consists of travelogs, several travel catalogs as well as one travel guide. The material is subject to a qualitative study and analyzed with the help of Maria Nikolaeva Todorova's theoretical concept "balkanism" in order to shed light on how Yugoslavia is constructed in western discourses. Additionally, Associate Professor of European History at the University of New England, Eric G.E. Zuelow's concept "tourist gaze" is applied in order to emphasize the commercial nature of the travel guides and catalogs. The essay found that the portrayal of Yugoslavia in the travel literature examined has, for the most part been fairly ambivalent. The republic has been portrayed as one unified country containing the cultural influences of several other countries. The most common depiction of the country was as a bridge between the East and the West and containing influences from the Roman Empire, Austria-Hungary and Italy as well as the Byzantine and Ottoman Empire. All of these historical, cultural, and in turn, religious influences being gathered in one country was also one of the main selling points in up until the 1970's. From the second half of 1970's and onwards the main selling point shifted from underlining the heterogenous nature of the country to focusing on trips centered around sunbathing, swimming and relaxation. In place of trips around the whole country, the travel literature devoted more space to advertising resorts along the Adriatic coast. This correlates with the increased popularity of chartered beach holidays among Swedes during the 1960's and 70's.}},
author = {{Sokcic Sundell, William}},
language = {{swe}},
note = {{Student Paper}},
title = {{"Ett folk och flera folk" : en studie av hur Jugoslavien har konceptualiserats i svensk reselitteratur 1896–1916 & 1954–1980.}},
year = {{2023}},
}