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Technology Acceptance in the Age of Mobile Applications

Svensson, Matilda LU ; Nygren, Siri LU and Sundqvist, Emily LU (2023) IBUH19 20231
Department of Business Administration
Abstract
This paper aims to investigate the factors that affect the technology acceptance of retail apps
and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case
study on IKEA. The case study provides the research with the crucial aspect of the customer's
perception of the app and extends the framework through the practical adoption of apps. The
data were collected through; self-completion questionnaires and semi-structured interviews
supported by additional participant observations. The findings from the case study were
analysed based on the modified TAM factors, discussing the relevance of the factors
investigated and which insights could contribute to successful app development. The results
show a... (More)
This paper aims to investigate the factors that affect the technology acceptance of retail apps
and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case
study on IKEA. The case study provides the research with the crucial aspect of the customer's
perception of the app and extends the framework through the practical adoption of apps. The
data were collected through; self-completion questionnaires and semi-structured interviews
supported by additional participant observations. The findings from the case study were
analysed based on the modified TAM factors, discussing the relevance of the factors
investigated and which insights could contribute to successful app development. The results
show a relationship between app adoption and all the modified, case-specific factors. This
research also proposes an extended comprehensive framework derived from the results of this
case study, which could benefit future research on the technology acceptance of retail apps
and retailers’ app development. (Less)
Please use this url to cite or link to this publication:
author
Svensson, Matilda LU ; Nygren, Siri LU and Sundqvist, Emily LU
supervisor
organization
course
IBUH19 20231
year
type
M2 - Bachelor Degree
subject
keywords
Digitalisation, Mobile Apps, Technology Acceptance Model (TAM), Retail App Adoption, IKEA.
language
English
id
9123145
date added to LUP
2023-09-12 13:26:40
date last changed
2023-09-12 13:26:40
@misc{9123145,
  abstract     = {{This paper aims to investigate the factors that affect the technology acceptance of retail apps
and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case
study on IKEA. The case study provides the research with the crucial aspect of the customer's
perception of the app and extends the framework through the practical adoption of apps. The
data were collected through; self-completion questionnaires and semi-structured interviews
supported by additional participant observations. The findings from the case study were
analysed based on the modified TAM factors, discussing the relevance of the factors
investigated and which insights could contribute to successful app development. The results
show a relationship between app adoption and all the modified, case-specific factors. This
research also proposes an extended comprehensive framework derived from the results of this
case study, which could benefit future research on the technology acceptance of retail apps
and retailers’ app development.}},
  author       = {{Svensson, Matilda and Nygren, Siri and Sundqvist, Emily}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Technology Acceptance in the Age of Mobile Applications}},
  year         = {{2023}},
}