Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
(2023) SKOM12 20231Department of Strategic Communication
- Abstract
- Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. This study argues that despite appearing chaotic or disorganized, collective actors possess flexible organizational structures, which develop in reaction to the external forces of dominant powers, and through the relation of humans, digital media, and physical spaces. Organizational structures take different forms at different stages of a protest’s transformation, becoming increasingly rigid. Ultimately, the research offers valuable... (More)
- Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. This study argues that despite appearing chaotic or disorganized, collective actors possess flexible organizational structures, which develop in reaction to the external forces of dominant powers, and through the relation of humans, digital media, and physical spaces. Organizational structures take different forms at different stages of a protest’s transformation, becoming increasingly rigid. Ultimately, the research offers valuable insights into the process of transformation of the Shame Movement in Georgia, from a reactionary protest to a social movement and a registered organization. Additionally, study provides curious insights for the further research in organizational scholarship, strategic communication, and collective action. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9125116
- author
- Tsurtsumia, Darejan LU
- supervisor
- organization
- course
- SKOM12 20231
- year
- 2023
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Communication Constitutes Organization, CCO, Collective Action, Structures, Digital Media, Georgia, Shame Movement, Social Movements, Logic of Connective Action, Flexible Organisational Structures, Protest Transformation, Gavrilov's Night, Georgian Dream, Private Facebook Group, Rallies, Non-human agency, Four Flows Framework, Solidarity, Citizenism
- language
- English
- id
- 9125116
- date added to LUP
- 2023-06-19 11:59:14
- date last changed
- 2023-06-19 11:59:18
@misc{9125116,
abstract = {{Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. This study argues that despite appearing chaotic or disorganized, collective actors possess flexible organizational structures, which develop in reaction to the external forces of dominant powers, and through the relation of humans, digital media, and physical spaces. Organizational structures take different forms at different stages of a protest’s transformation, becoming increasingly rigid. Ultimately, the research offers valuable insights into the process of transformation of the Shame Movement in Georgia, from a reactionary protest to a social movement and a registered organization. Additionally, study provides curious insights for the further research in organizational scholarship, strategic communication, and collective action.}},
author = {{Tsurtsumia, Darejan}},
language = {{eng}},
note = {{Student Paper}},
title = {{Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia}},
year = {{2023}},
}