Business Model Innovation to Commercialize Plant-Based Portion Pack Beverages
(2023) BUSN09 20231Department of Business Administration
- Abstract
- Due to rising concerns about climate change, launching plant-based portion pack beverages is one opportunity to address this issue. Embracing this opportunity of value creation, requires a business model innovation. The purpose of this study is to improve the understanding of how companies in the food industry develop a new customer value proposition with business model innovation, and how this can create value for the consumers and society. The method is a qualitative single case study of Tetra Pak with nine semi-structured interviews, with an abductive research approach. In conclusion, a new customer value proposition needs to be complemented with a business model innovation that determines the market and target consumers. Therefore,... (More)
- Due to rising concerns about climate change, launching plant-based portion pack beverages is one opportunity to address this issue. Embracing this opportunity of value creation, requires a business model innovation. The purpose of this study is to improve the understanding of how companies in the food industry develop a new customer value proposition with business model innovation, and how this can create value for the consumers and society. The method is a qualitative single case study of Tetra Pak with nine semi-structured interviews, with an abductive research approach. In conclusion, a new customer value proposition needs to be complemented with a business model innovation that determines the market and target consumers. Therefore, addressing consumer value creation was emphasized. Employees, organization, competition and sustainability, are sources influencing the development of a new customer value proposition. The value proposition creates value for consumers and society from a waste and health perspective, but is disadvantageous from a taste, affordability and stress perspective. (Less)
- Popular Abstract
- Due to rising concerns about climate change, launching plant-based portion pack beverages is one opportunity to address this issue. Embracing this opportunity of value creation, requires a business model innovation. The purpose of this study is to improve the understanding of how companies in the food industry develop a new customer value proposition with business model innovation, and how this can create value for the consumers and society. The method is a qualitative single case study of Tetra Pak with nine semi-structured interviews, with an abductive research approach. In conclusion, a new customer value proposition needs to be complemented with a business model innovation that determines the market and target consumers. Therefore,... (More)
- Due to rising concerns about climate change, launching plant-based portion pack beverages is one opportunity to address this issue. Embracing this opportunity of value creation, requires a business model innovation. The purpose of this study is to improve the understanding of how companies in the food industry develop a new customer value proposition with business model innovation, and how this can create value for the consumers and society. The method is a qualitative single case study of Tetra Pak with nine semi-structured interviews, with an abductive research approach. In conclusion, a new customer value proposition needs to be complemented with a business model innovation that determines the market and target consumers. Therefore, addressing consumer value creation was emphasized. Employees, organization, competition and sustainability, are sources influencing the development of a new customer value proposition. The value proposition creates value for consumers and society from a waste and health perspective, but is disadvantageous from a taste, affordability and stress perspective. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9131036
- author
- Hermelin, Eric LU and Samuelsson Forsdik, Philip LU
- supervisor
- organization
- course
- BUSN09 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Business Model, Value Creation, Business Model Innovation, Value Proposition, Product Innovation, Source of Value, Sustainability
- language
- English
- id
- 9131036
- date added to LUP
- 2023-09-12 13:22:16
- date last changed
- 2023-09-12 13:22:16
@misc{9131036,
abstract = {{Due to rising concerns about climate change, launching plant-based portion pack beverages is one opportunity to address this issue. Embracing this opportunity of value creation, requires a business model innovation. The purpose of this study is to improve the understanding of how companies in the food industry develop a new customer value proposition with business model innovation, and how this can create value for the consumers and society. The method is a qualitative single case study of Tetra Pak with nine semi-structured interviews, with an abductive research approach. In conclusion, a new customer value proposition needs to be complemented with a business model innovation that determines the market and target consumers. Therefore, addressing consumer value creation was emphasized. Employees, organization, competition and sustainability, are sources influencing the development of a new customer value proposition. The value proposition creates value for consumers and society from a waste and health perspective, but is disadvantageous from a taste, affordability and stress perspective.}},
author = {{Hermelin, Eric and Samuelsson Forsdik, Philip}},
language = {{eng}},
note = {{Student Paper}},
title = {{Business Model Innovation to Commercialize Plant-Based Portion Pack Beverages}},
year = {{2023}},
}