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Tourist Behaviour in Emerging Markets: How can Brazilian tourists contributeto address Scotland's tourism challenges?

Siebenrok Meyer, Maria Luiza LU (2023) SMMM40 20231
Department of Service Studies
Abstract
Emerging markets are becoming increasingly important in the global tourism sector, accounting
for a significant portion of international tourist arrivals. Because of the constant changes that
occur in emerging markets, their tourist behaviour and decision-making process vary from that
of tourists from more established markets. In order to achieve tourism growth and face its
challenges, the United Kingdom views emerging markets such as Brazil as vital to its tourism
strategy. Brazil is the UK’s biggest Latin American market; however, empirical data has shown
that Brazilian tourists are less likely to visit Scotland. Therefore, this research aims to examine
Brazilian tourist behaviour to understand better how they can contribute to... (More)
Emerging markets are becoming increasingly important in the global tourism sector, accounting
for a significant portion of international tourist arrivals. Because of the constant changes that
occur in emerging markets, their tourist behaviour and decision-making process vary from that
of tourists from more established markets. In order to achieve tourism growth and face its
challenges, the United Kingdom views emerging markets such as Brazil as vital to its tourism
strategy. Brazil is the UK’s biggest Latin American market; however, empirical data has shown
that Brazilian tourists are less likely to visit Scotland. Therefore, this research aims to examine
Brazilian tourist behaviour to understand better how they can contribute to addressing
Scotland's tourism challenges. To accomplish this, the author reviewed the literature on
emerging markets, tourism in the United Kingdom and Scotland, tourist behaviour and
decision-making, and administered 385 questionnaires to Brazilian tourists who had travelled
internationally. The findings enabled the creation of a profile of the Brazilian tourist and the
identification of the most important determinants in their decision-making process and how
they can contribute to addressing Scotland's tourism challenges. This study's findings contribute
to the field of tourism by better understanding tourist behaviour and decision-making. (Less)
Please use this url to cite or link to this publication:
author
Siebenrok Meyer, Maria Luiza LU
supervisor
organization
course
SMMM40 20231
year
type
H2 - Master's Degree (Two Years)
subject
keywords
emerging markets, tourist behaviour, decision-making, Brazilian tourists, Scotland
language
English
id
9133132
date added to LUP
2023-07-24 11:16:35
date last changed
2023-07-24 11:16:35
@misc{9133132,
  abstract     = {{Emerging markets are becoming increasingly important in the global tourism sector, accounting
for a significant portion of international tourist arrivals. Because of the constant changes that
occur in emerging markets, their tourist behaviour and decision-making process vary from that
of tourists from more established markets. In order to achieve tourism growth and face its
challenges, the United Kingdom views emerging markets such as Brazil as vital to its tourism
strategy. Brazil is the UK’s biggest Latin American market; however, empirical data has shown
that Brazilian tourists are less likely to visit Scotland. Therefore, this research aims to examine
Brazilian tourist behaviour to understand better how they can contribute to addressing
Scotland's tourism challenges. To accomplish this, the author reviewed the literature on
emerging markets, tourism in the United Kingdom and Scotland, tourist behaviour and
decision-making, and administered 385 questionnaires to Brazilian tourists who had travelled
internationally. The findings enabled the creation of a profile of the Brazilian tourist and the
identification of the most important determinants in their decision-making process and how
they can contribute to addressing Scotland's tourism challenges. This study's findings contribute
to the field of tourism by better understanding tourist behaviour and decision-making.}},
  author       = {{Siebenrok Meyer, Maria Luiza}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Tourist Behaviour in Emerging Markets: How can Brazilian tourists contributeto address Scotland's tourism challenges?}},
  year         = {{2023}},
}