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Dissecting Disinformation

Ghazy, Wed Saeed LU (2023) SKOM12 20231
Department of Strategic Communication
Abstract
The purpose of this thesis was to analyze how disinformation narrative techniques are applied by actors during an organizational crisis to construct a narrative about Sweden. To achieve this goal, a qualitative content analysis method has been utilized on Twitter posts. By applying disinformation narrative techniques, the study examined which narrative techniques were used to link a public organizational crisis to a larger narrative about Sweden. During the data analysis, five patterns were identified, which includes: the elites versus the people, threatened values, collapse, Hahaganda narrative and incoherent narratives. These patterns and findings demonstrate how public organizational crises can be utilized by actors to further a... (More)
The purpose of this thesis was to analyze how disinformation narrative techniques are applied by actors during an organizational crisis to construct a narrative about Sweden. To achieve this goal, a qualitative content analysis method has been utilized on Twitter posts. By applying disinformation narrative techniques, the study examined which narrative techniques were used to link a public organizational crisis to a larger narrative about Sweden. During the data analysis, five patterns were identified, which includes: the elites versus the people, threatened values, collapse, Hahaganda narrative and incoherent narratives. These patterns and findings demonstrate how public organizational crises can be utilized by actors to further a specific political agenda. The results suggest that actors apply narrative techniques that exploit various cognitive vulnerabilities among audiences with the intention of swaying people's perception of an event. (Less)
Please use this url to cite or link to this publication:
author
Ghazy, Wed Saeed LU
supervisor
organization
course
SKOM12 20231
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Disinformation, Narrative techniques, Sweden, Public organizational crisis
language
English
id
9135273
date added to LUP
2023-08-31 13:14:03
date last changed
2023-08-31 13:14:03
@misc{9135273,
  abstract     = {{The purpose of this thesis was to analyze how disinformation narrative techniques are applied by actors during an organizational crisis to construct a narrative about Sweden. To achieve this goal, a qualitative content analysis method has been utilized on Twitter posts. By applying disinformation narrative techniques, the study examined which narrative techniques were used to link a public organizational crisis to a larger narrative about Sweden. During the data analysis, five patterns were identified, which includes: the elites versus the people, threatened values, collapse, Hahaganda narrative and incoherent narratives. These patterns and findings demonstrate how public organizational crises can be utilized by actors to further a specific political agenda. The results suggest that actors apply narrative techniques that exploit various cognitive vulnerabilities among audiences with the intention of swaying people's perception of an event.}},
  author       = {{Ghazy, Wed Saeed}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Dissecting Disinformation}},
  year         = {{2023}},
}