A Critical Discourse Analysis of the Birds Aren’t Real Satire Conspiracy Theory
(2023) SKOM12 20231Department of Strategic Communication
- Abstract
- This case study of the satire conspiracy theory phenomenon Birds aren’t real, aims to contribute to the academic field of conspiracy theories. Conspiracy theories have seen a rising interest in academia in the last decade. Negative outcomes of the rapid spread of conspiracy theories and misinformation are a threat to democratic struc-tures, institutions, and values. Although the societal importance of the topic is enor-mous, strategic communication has contributed only little research to this interdisci-plinary field thus far. As a start, this study aims, within the realms of a critical dis-course analysis, to analyse birds aren’t real’s strategic communications effort in re-gard to their aim of raising awareness for media literacy,... (More)
- This case study of the satire conspiracy theory phenomenon Birds aren’t real, aims to contribute to the academic field of conspiracy theories. Conspiracy theories have seen a rising interest in academia in the last decade. Negative outcomes of the rapid spread of conspiracy theories and misinformation are a threat to democratic struc-tures, institutions, and values. Although the societal importance of the topic is enor-mous, strategic communication has contributed only little research to this interdisci-plinary field thus far. As a start, this study aims, within the realms of a critical dis-course analysis, to analyse birds aren’t real’s strategic communications effort in re-gard to their aim of raising awareness for media literacy, mocking conspiracy theo-ries and introducing a mechanism to cope with conspiracy theories. The Critical dis-course analyses found power relations between governmental institution, birds aren’t real and conspiracy theories. Birds aren’t real challenged the power position conspiracy theories occupy in society. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9140269
- author
- Matthes, Miriam LU
- supervisor
- organization
- course
- SKOM12 20231
- year
- 2023
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9140269
- date added to LUP
- 2024-07-05 11:41:31
- date last changed
- 2024-07-05 11:41:31
@misc{9140269,
abstract = {{This case study of the satire conspiracy theory phenomenon Birds aren’t real, aims to contribute to the academic field of conspiracy theories. Conspiracy theories have seen a rising interest in academia in the last decade. Negative outcomes of the rapid spread of conspiracy theories and misinformation are a threat to democratic struc-tures, institutions, and values. Although the societal importance of the topic is enor-mous, strategic communication has contributed only little research to this interdisci-plinary field thus far. As a start, this study aims, within the realms of a critical dis-course analysis, to analyse birds aren’t real’s strategic communications effort in re-gard to their aim of raising awareness for media literacy, mocking conspiracy theo-ries and introducing a mechanism to cope with conspiracy theories. The Critical dis-course analyses found power relations between governmental institution, birds aren’t real and conspiracy theories. Birds aren’t real challenged the power position conspiracy theories occupy in society.}},
author = {{Matthes, Miriam}},
language = {{eng}},
note = {{Student Paper}},
title = {{A Critical Discourse Analysis of the Birds Aren’t Real Satire Conspiracy Theory}},
year = {{2023}},
}