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Den digitala tidsålderns Hermes: Sociala medierplattformar och dess inverkan på reflexiv kontroll

Markianos, Emelie LU (2024) UNDK02 20232
Department of Political Science
Abstract
This thesis has examined how reflexive messages can be influenced by embedded functions on social media platforms. The purpose of the study has been to understand if, and how social media platforms can facilitate various kinds of reflexive control through their embedded functions. The study was conducted through comparing two social media platforms, Facebook and TikTok using a constructed framework based on reflexive control theory. The results of the study found that while the feedback-loop for Facebook is partly influenced by the user’s friendship-network, with an analogue representation, TikTok’s newsfeed are based solely on the users own feedback-loop. Most importantly, the study found that social media platforms can influence a... (More)
This thesis has examined how reflexive messages can be influenced by embedded functions on social media platforms. The purpose of the study has been to understand if, and how social media platforms can facilitate various kinds of reflexive control through their embedded functions. The study was conducted through comparing two social media platforms, Facebook and TikTok using a constructed framework based on reflexive control theory. The results of the study found that while the feedback-loop for Facebook is partly influenced by the user’s friendship-network, with an analogue representation, TikTok’s newsfeed are based solely on the users own feedback-loop. Most importantly, the study found that social media platforms can influence a message to perform both cognitive and informatic reflexive control. The result is a first step on understanding social media, not only as one broad concept, but their differences in embedded functions, thus influencing messages in diverse ways for practicing reflexive control. (Less)
Please use this url to cite or link to this publication:
author
Markianos, Emelie LU
supervisor
organization
course
UNDK02 20232
year
type
M2 - Bachelor Degree
subject
keywords
Reflexive control, social media platforms, Facebook, TikTok, communication, influence operations
language
Swedish
id
9144121
date added to LUP
2024-02-06 11:06:53
date last changed
2024-02-06 11:06:53
@misc{9144121,
  abstract     = {{This thesis has examined how reflexive messages can be influenced by embedded functions on social media platforms. The purpose of the study has been to understand if, and how social media platforms can facilitate various kinds of reflexive control through their embedded functions. The study was conducted through comparing two social media platforms, Facebook and TikTok using a constructed framework based on reflexive control theory. The results of the study found that while the feedback-loop for Facebook is partly influenced by the user’s friendship-network, with an analogue representation, TikTok’s newsfeed are based solely on the users own feedback-loop. Most importantly, the study found that social media platforms can influence a message to perform both cognitive and informatic reflexive control. The result is a first step on understanding social media, not only as one broad concept, but their differences in embedded functions, thus influencing messages in diverse ways for practicing reflexive control.}},
  author       = {{Markianos, Emelie}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Den digitala tidsålderns Hermes: Sociala medierplattformar och dess inverkan på reflexiv kontroll}},
  year         = {{2024}},
}