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Revising Technology Strategies In The High-Tech Electric Vehicle Industry

Al-Adhami, Adeeb LU (2024) MIOM05 20232
Production Management
Abstract
This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. The master’s thesis background delves into the growing demand for effective charging infrastructure in the EV sector, highlighting the challenges faced by startups like Elonroad in launching new technologies.
The research for this thesis was conducted through an exploratory approach, resulting in qualitative data... (More)
This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. The master’s thesis background delves into the growing demand for effective charging infrastructure in the EV sector, highlighting the challenges faced by startups like Elonroad in launching new technologies.
The research for this thesis was conducted through an exploratory approach, resulting in qualitative data collection. Interviews were conducted with the main stakeholders from Elonroad, including its management and industry experts, to gain insights into the practical and strategic aspects of introducing SCS technology. In addition to these interviews, the study involved a thorough review of academic articles, academic literature, and internal documents to support and enrich the empirical findings. This approach ensured a comprehensive understanding of the topic, drawing from both firsthand expert opinions and established academic and industry knowledge.
The empirical findings reveal diverse perspectives from various stakeholders, including customers, partners, and Elonroad’s management. These insights contribute significantly to understanding the dynamics of the EV charging market and the positioning of SCS technology within this landscape.
The research identifies several CSFs for Elonroad's new SCS technology within these categories: technological innovation, strategic management, customer relations, compliance, certification, and operational efficiency. A SCS Framework is developed, providing a strategic guide to help startups identify their own CSFs and navigate high-technology solutions in the EV charging industry.

The study concludes that Elonroad's SCS technology, while promising, faces challenges including safety concerns, the need for technological standardization, and market uncertainties. The SCS Framework developed in this master’s thesis is pivotal for startups like Elonroad, aiding in the effective implementation of high-tech solutions within the EV charging industry. It underscores the importance of strategic partnerships, market adaptability, and continuous innovation for achieving long-term success in the rapidly evolving EV charging sector. (Less)
Popular Abstract
Title: Revising Technology Strategies In The High-Tech Electric Vehicle Industry

Authors: Adeeb Al-Adhami

Supervisors: Carl-Johan Asplund, Lund University, Faculty of Engineering, LTH.
Karin Ebbinghaus, CEO, Elonroad

Keywords: EV charging industry, Electric vehicles, Electric Road System, Stationary Charging Station, Dynamic Charging Station, Elonroad.

Background and problem:The master thesis background focuses on the growing demand for effective charging infrastructure in the EV sector and highlights the challenges faced by startups like Elonroad in launching new technologies. The problem addressed is navigating the complexities of introducing Stationary Charging Stations (SCS) technology in the EV charging market,... (More)
Title: Revising Technology Strategies In The High-Tech Electric Vehicle Industry

Authors: Adeeb Al-Adhami

Supervisors: Carl-Johan Asplund, Lund University, Faculty of Engineering, LTH.
Karin Ebbinghaus, CEO, Elonroad

Keywords: EV charging industry, Electric vehicles, Electric Road System, Stationary Charging Station, Dynamic Charging Station, Elonroad.

Background and problem:The master thesis background focuses on the growing demand for effective charging infrastructure in the EV sector and highlights the challenges faced by startups like Elonroad in launching new technologies. The problem addressed is navigating the complexities of introducing Stationary Charging Stations (SCS) technology in the EV charging market, particularly for startups.

Purpose: The purpose of this master thesis is to develop and suggest a model for adapting and revising the technology strategies concerning SCS based upon insights from relevant market and stakeholders.

Methodology: The research methodology involved an exploration approach, resulting in qualitative data collection. This included conducting interviews with main stakeholders, including Elonroads management and industry experts, to gain insights into the practical and strategic aspects of introducing SCS technology. The study also involved a thorough review of academic articles, academic literature, and internal documents to support and enrich the empirical findings.

Results: The research identified several Critical Success Factors (CSFs) for Elonroad's new SCS technology, categorized as technological innovation, strategic management, customer relations, compliance, certification, and operational efficiency. The SCS framework, providing a strategic guide for example startups and established companies in high-technology solutions in the EV charging industry and helping them identify their own CSFs (Less)
Please use this url to cite or link to this publication:
author
Al-Adhami, Adeeb LU
supervisor
organization
alternative title
A Case Study into the new Stationary Charging Station (SCS) Case Company: Elonroad Sweden
course
MIOM05 20232
year
type
H2 - Master's Degree (Two Years)
subject
keywords
EV charging industry, Electric vehicles, Electric Road System, Stationary Charging Station, Dynamic Charging Station, Elonroad.
report number
24/5724
language
English
additional info
Hej,

Här är mina kontaktuppgifter ifall det behövs.

E-post: adeebayad@gmail.com

Ni får gärna höra av er om ni undrar något.

Tack så mycket!

Bästa hälsningar
Adeeb Al-Adhami
id
9145306
date added to LUP
2024-01-22 13:41:38
date last changed
2024-01-22 15:38:53
@misc{9145306,
  abstract     = {{This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. The master’s thesis background delves into the growing demand for effective charging infrastructure in the EV sector, highlighting the challenges faced by startups like Elonroad in launching new technologies.
The research for this thesis was conducted through an exploratory approach, resulting in qualitative data collection. Interviews were conducted with the main stakeholders from Elonroad, including its management and industry experts, to gain insights into the practical and strategic aspects of introducing SCS technology. In addition to these interviews, the study involved a thorough review of academic articles, academic literature, and internal documents to support and enrich the empirical findings. This approach ensured a comprehensive understanding of the topic, drawing from both firsthand expert opinions and established academic and industry knowledge.
The empirical findings reveal diverse perspectives from various stakeholders, including customers, partners, and Elonroad’s management. These insights contribute significantly to understanding the dynamics of the EV charging market and the positioning of SCS technology within this landscape.
The research identifies several CSFs for Elonroad's new SCS technology within these categories: technological innovation, strategic management, customer relations, compliance, certification, and operational efficiency. A SCS Framework is developed, providing a strategic guide to help startups identify their own CSFs and navigate high-technology solutions in the EV charging industry.

The study concludes that Elonroad's SCS technology, while promising, faces challenges including safety concerns, the need for technological standardization, and market uncertainties. The SCS Framework developed in this master’s thesis is pivotal for startups like Elonroad, aiding in the effective implementation of high-tech solutions within the EV charging industry. It underscores the importance of strategic partnerships, market adaptability, and continuous innovation for achieving long-term success in the rapidly evolving EV charging sector.}},
  author       = {{Al-Adhami, Adeeb}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Revising Technology Strategies In The High-Tech Electric Vehicle Industry}},
  year         = {{2024}},
}