Walk It Like You Talk It: En Kvalitativ Studie om Etiska AI-Strategier
(2024) FEKH38 20232Department of Business Administration
- Abstract (Swedish)
- Research question: How are organizations integrating ethical and strategic considerations
into their approaches to AI implementation?
Purpose: The purpose of this research is to systematically map ethical and strategic themes
relevant to Artificial Intelligence Systems within the business context from a practitioner
standpoint. This study aims to contribute to the understanding of this research field, and
develop a holistic overview that can aid businesses in implementing these themes into their
AI strategies.
Methodology: The study is of a qualitative nature and has employed criteria based purposive
sampling, semi-structured interviews and an inductive thematic analysis to achieve the
study´s purpose.
Theoretical perspectives:... (More) - Research question: How are organizations integrating ethical and strategic considerations
into their approaches to AI implementation?
Purpose: The purpose of this research is to systematically map ethical and strategic themes
relevant to Artificial Intelligence Systems within the business context from a practitioner
standpoint. This study aims to contribute to the understanding of this research field, and
develop a holistic overview that can aid businesses in implementing these themes into their
AI strategies.
Methodology: The study is of a qualitative nature and has employed criteria based purposive
sampling, semi-structured interviews and an inductive thematic analysis to achieve the
study´s purpose.
Theoretical perspectives: The Study takes its theoretical base from the Strategic Alignment
Model and Technology Acceptance Model from the strategy field and the socio-technical
perspective for AI and Ethics.
Result: This thesis found the strategic integration, secure deployment, and workforce impact
of Artificial Intelligence (AI) across various organizations. Key findings reveal that AI is
deemed essential for maintaining competitive advantage and is influenced by cultural factors
at multiple organizational levels. Secure deployment is crucial, with emphasis on ethical
alignment, data security, and governance to mitigate AI over-dependence and biases. The
impact on the workforce suggests a shift in job roles and the emergence of new competencies,
emphasizing the need for technical and interdisciplinary skills. Collectively, these insights
point to the strategic value of AI while highlighting the challenges and adjustments required
for its responsible implementation in the workplace.
Conclusions: The findings from the interviews highlight AI's impact on strategic planning,
ethical governance, and workforce dynamics, emphasizing the need for a balance between
operational efficiency and preserving organizational culture and values. Key challenges
addressed include secure AI deployment, data integrity, and transparency. The study also
stresses the significance of AI on job roles and the necessity for strategic workforce training.
Merging empirical findings with literature, it advocates for a strategic and ethical AI
framework aligned with social values and human-centric development. This research
contributes to understanding AI implementation in businesses, emphasizing the integration of
ethical and strategic aspects in AI strategies. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9149019
- author
- Le Guellaff Pallin, Liam LU and Sjödin, Nils LU
- supervisor
- organization
- course
- FEKH38 20232
- year
- 2024
- type
- M2 - Bachelor Degree
- subject
- keywords
- AI, Implementation, Strategy, Ethics, Themes
- language
- English
- id
- 9149019
- date added to LUP
- 2024-02-25 13:37:31
- date last changed
- 2024-02-25 13:37:31
@misc{9149019, abstract = {{Research question: How are organizations integrating ethical and strategic considerations into their approaches to AI implementation? Purpose: The purpose of this research is to systematically map ethical and strategic themes relevant to Artificial Intelligence Systems within the business context from a practitioner standpoint. This study aims to contribute to the understanding of this research field, and develop a holistic overview that can aid businesses in implementing these themes into their AI strategies. Methodology: The study is of a qualitative nature and has employed criteria based purposive sampling, semi-structured interviews and an inductive thematic analysis to achieve the study´s purpose. Theoretical perspectives: The Study takes its theoretical base from the Strategic Alignment Model and Technology Acceptance Model from the strategy field and the socio-technical perspective for AI and Ethics. Result: This thesis found the strategic integration, secure deployment, and workforce impact of Artificial Intelligence (AI) across various organizations. Key findings reveal that AI is deemed essential for maintaining competitive advantage and is influenced by cultural factors at multiple organizational levels. Secure deployment is crucial, with emphasis on ethical alignment, data security, and governance to mitigate AI over-dependence and biases. The impact on the workforce suggests a shift in job roles and the emergence of new competencies, emphasizing the need for technical and interdisciplinary skills. Collectively, these insights point to the strategic value of AI while highlighting the challenges and adjustments required for its responsible implementation in the workplace. Conclusions: The findings from the interviews highlight AI's impact on strategic planning, ethical governance, and workforce dynamics, emphasizing the need for a balance between operational efficiency and preserving organizational culture and values. Key challenges addressed include secure AI deployment, data integrity, and transparency. The study also stresses the significance of AI on job roles and the necessity for strategic workforce training. Merging empirical findings with literature, it advocates for a strategic and ethical AI framework aligned with social values and human-centric development. This research contributes to understanding AI implementation in businesses, emphasizing the integration of ethical and strategic aspects in AI strategies.}}, author = {{Le Guellaff Pallin, Liam and Sjödin, Nils}}, language = {{eng}}, note = {{Student Paper}}, title = {{Walk It Like You Talk It: En Kvalitativ Studie om Etiska AI-Strategier}}, year = {{2024}}, }