Emotions in Provincial Government Communications? No. Institutionalized Communications: A Case Study of Provincial Government of Alberta, Canada
(2024) MKVM13 20241Media and Communication Studies
Department of Communication and Media
- Abstract
- Emotion is a common concept in daily life and have been extensively studied across various disciplines such as sociology, psychology, and media and communications. Despite the undeniable role of emotions in communication, their use within government communications, particularly at the provincial level, remains relatively understudied. This study aims to explore the utilization of emotions in provincial government communications, focusing on the role of communications advisors in harnessing emotions to effectively convey government messages.
While governments are primarily responsible for disseminating factual information and informing policy, emotions inevitably play a part in shaping communication strategies. This research seeks to... (More) - Emotion is a common concept in daily life and have been extensively studied across various disciplines such as sociology, psychology, and media and communications. Despite the undeniable role of emotions in communication, their use within government communications, particularly at the provincial level, remains relatively understudied. This study aims to explore the utilization of emotions in provincial government communications, focusing on the role of communications advisors in harnessing emotions to effectively convey government messages.
While governments are primarily responsible for disseminating factual information and informing policy, emotions inevitably play a part in shaping communication strategies. This research seeks to understand how emotions can be effectively integrated into government communications and identify potential barriers to their utilization. In the context of provincial government, communications advisors serve as key actors responsible for shaping the emotional tone and content of government messages.
Through interviews with communications advisors, this study aims to uncover their perspectives on the use of emotions in government communications and their strategies for effectively incorporating emotional elements into messaging. The finding reveals that emotions may not be inherently crucial and their utilization in government communications is significantly shaped by institutionalized communication practices. This in turn influences the strategic incorporation of
emotional appeal within provincial government communications.
Given the limited existing research on government communicators, this thesis aims to contribute valuable and practical insights to the broader field of government communications research. By shedding light on the role of emotions in provincial government communications and the practices of communications advisors, this study adds depth to our understanding of how emotions are utilized in the governmental context. Ultimately, this research seeks to inform and enhance government communication strategies by highlighting the importance of emotional resonance in engaging and connecting with citizens. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9151542
- author
- Nguyen, Thi Thu An LU
- supervisor
- organization
- course
- MKVM13 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9151542
- date added to LUP
- 2024-06-12 08:29:00
- date last changed
- 2024-06-12 08:29:00
@misc{9151542,
abstract = {{Emotion is a common concept in daily life and have been extensively studied across various disciplines such as sociology, psychology, and media and communications. Despite the undeniable role of emotions in communication, their use within government communications, particularly at the provincial level, remains relatively understudied. This study aims to explore the utilization of emotions in provincial government communications, focusing on the role of communications advisors in harnessing emotions to effectively convey government messages.
While governments are primarily responsible for disseminating factual information and informing policy, emotions inevitably play a part in shaping communication strategies. This research seeks to understand how emotions can be effectively integrated into government communications and identify potential barriers to their utilization. In the context of provincial government, communications advisors serve as key actors responsible for shaping the emotional tone and content of government messages.
Through interviews with communications advisors, this study aims to uncover their perspectives on the use of emotions in government communications and their strategies for effectively incorporating emotional elements into messaging. The finding reveals that emotions may not be inherently crucial and their utilization in government communications is significantly shaped by institutionalized communication practices. This in turn influences the strategic incorporation of
emotional appeal within provincial government communications.
Given the limited existing research on government communicators, this thesis aims to contribute valuable and practical insights to the broader field of government communications research. By shedding light on the role of emotions in provincial government communications and the practices of communications advisors, this study adds depth to our understanding of how emotions are utilized in the governmental context. Ultimately, this research seeks to inform and enhance government communication strategies by highlighting the importance of emotional resonance in engaging and connecting with citizens.}},
author = {{Nguyen, Thi Thu An}},
language = {{eng}},
note = {{Student Paper}},
title = {{Emotions in Provincial Government Communications? No. Institutionalized Communications: A Case Study of Provincial Government of Alberta, Canada}},
year = {{2024}},
}