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Green Trust Issues

Ranjbar, Yeganeh LU ; Laurencikaite, Sofija Rusne Erika LU and Ganapathy Subramanian, Sanjay Shriram LU (2024) IBUH19 20241
Department of Business Administration
Abstract
Extant literature has not explored the establishment of green trust through website design elements which communicate sustainability, within the context of international online fashion firms. This study contributes to this topic by exploring how green trust is generated through sustainability-communicating website design elements. To accomplish this, it examines literature that is previously cross-fertilized in limited amounts, concerning website design elements, sustainability communication, and green trust. In particular, the study provides an insight into how firms can use brand websites as a green marketing tool, to cater to consumers’ subjective preferences. By employing an explorative qualitative approach and exposing participants to... (More)
Extant literature has not explored the establishment of green trust through website design elements which communicate sustainability, within the context of international online fashion firms. This study contributes to this topic by exploring how green trust is generated through sustainability-communicating website design elements. To accomplish this, it examines literature that is previously cross-fertilized in limited amounts, concerning website design elements, sustainability communication, and green trust. In particular, the study provides an insight into how firms can use brand websites as a green marketing tool, to cater to consumers’ subjective preferences. By employing an explorative qualitative approach and exposing participants to brand websites – stimuli – the study uncovers user needs and preferences for sustainability communication. Specifically, the study emphasizes aesthetic design, embodying sustainability and transparency as contributing website design elements to green trust, through sustainability communication. Additionally, it finds that transparency may be improved by considering presentation efficiency and external validation. Consequently, practical implications are derived to recommend best practices to managers of international fashion firms in optimizing website designs to foster green trust establishment. (Less)
Please use this url to cite or link to this publication:
author
Ranjbar, Yeganeh LU ; Laurencikaite, Sofija Rusne Erika LU and Ganapathy Subramanian, Sanjay Shriram LU
supervisor
organization
alternative title
Communicating Sustainability Through Website Design Elements in International Online Fashion Companies
course
IBUH19 20241
year
type
M2 - Bachelor Degree
subject
keywords
Website Design Elements, Sustainability, Sustainability Communication, Green Trust, Online Fashion, Aesthetic Design, Embodying Sustainability, Transparency
language
English
id
9155847
date added to LUP
2024-08-07 17:50:03
date last changed
2024-08-07 17:50:03
@misc{9155847,
  abstract     = {{Extant literature has not explored the establishment of green trust through website design elements which communicate sustainability, within the context of international online fashion firms. This study contributes to this topic by exploring how green trust is generated through sustainability-communicating website design elements. To accomplish this, it examines literature that is previously cross-fertilized in limited amounts, concerning website design elements, sustainability communication, and green trust. In particular, the study provides an insight into how firms can use brand websites as a green marketing tool, to cater to consumers’ subjective preferences. By employing an explorative qualitative approach and exposing participants to brand websites – stimuli – the study uncovers user needs and preferences for sustainability communication. Specifically, the study emphasizes aesthetic design, embodying sustainability and transparency as contributing website design elements to green trust, through sustainability communication. Additionally, it finds that transparency may be improved by considering presentation efficiency and external validation. Consequently, practical implications are derived to recommend best practices to managers of international fashion firms in optimizing website designs to foster green trust establishment.}},
  author       = {{Ranjbar, Yeganeh and Laurencikaite, Sofija Rusne Erika and Ganapathy Subramanian, Sanjay Shriram}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Green Trust Issues}},
  year         = {{2024}},
}